Associate Brand Manager, Graco

Associate Brand Manager, Global Brand Management

Job : 11717

Company: Newell Brands

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco, Coleman, Oster, Rubbermaid, Sharpie, and Yankee Candle. The culture is built on values such as Integrity, Teamwork, Passion for Winning, Ownership, and Leadership.

The Associate Brand Manager, Global Brand Management position on Graco Home supports the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

• Collaborate across all key functions globally and be recognized as a key leader in driving the cross‑functional team and agenda.
• Communicate regularly with regions and countries to ensure they properly adapt the global brand strategy, positioning, architecture, innovation and marketing plans to their markets.
• Manage several brand projects and ensure delivery on time and in full.
• Help build and distribute core launch assets and other marketing content to be utilized globally.
• Support global brand leaders.
• Be a key liaison between the global team and regions/countries.
• Ensure feedback on innovation and marketing plans from countries is heard and fully considered by the global team before final decisions are made.
• Lead development of core brand assets and ensure availability to regions and countries as needed.
• Lead packaging design process for new item launches.
• Assist and sometimes lead global innovation projects to deliver on time and in full.
• Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market.
• Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target.
• Understand the global competitive landscape and provide insights and data to support key recommendations on how to drive share growth.
• Be a true steward and power user of the data.
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management.
• Review competitor performance and items to identify best practices, threats and opportunities; generate learning on how we improve Newell performance.
• Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language across all branded elements.
• Contribute to post‑mortem analyses that identify growth opportunities for future launches; help embed the learning into the company.

• A four‑year college degree.
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results.
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem‑solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.
• Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.