Marketing Director

Freeman Mathis and Gary, LLP is a rapidly growing, national specialty litigation firm seeking a Director of Marketing to join our Atlanta office. The Director of Marketing is a senior leader responsible for driving the law firm’s national marketing strategy, brand positioning, and integrated marketing communications to support revenue growth, client engagement, and competitive differentiation. This role oversees a multi-functional marketing team and partners closely with firm leadership, practice-group leaders, and client-relations / business-development colleagues to execute best-in-class, data-driven, omni-channel campaigns that amplify the firm’s reputation and deliver measurable ROI.

This leader combines strategic vision, operational excellence, digital fluency, and deep knowledge of professional-services marketing to elevate the firm’s market presence while ensuring alignment with the firm’s growth priorities.

• Strategic Leadership & Planning
• Develop and execute the national marketing strategy that supports firm-wide strategic goals, revenue targets, and industry initiatives.
• Lead annual marketing planning and budget development; set measurable objectives, KPIs, and performance benchmarks for all campaigns.
• Partner with executive and practice leadership to evolve the firm’s brand architecture, messaging, and thought-leadership positioning.
• Serve as the primary liaison between the Marketing Department and practice leadership to align marketing initiatives with business development priorities.

• Oversee development of omni-channel campaigns (digital, content, events, social, paid media, sponsor ships, PR) to increase brand awareness and client engagement.
• Ensure all brand messaging and visual identity are consistent across offices, practice sections, digital platforms, and client-facing materials.
• Lead strategy for content marketing, thought leadership, publications, and webinars to position the firm as a trusted advisor.
• Collaborate with public relations vendors on media relations and crisis communications.

• Champion digital marketing innovation, leveraging data analytics, SEO/SEM, CRM, and marketing-automation tools to optimize campaigns.
• Partner with IT and Operations to enhance marketing technology stack and client-insights reporting dashboards.
• Advance the firm’s website, social media, and digital advertising strategies to improve lead generation, conversion, and reputation.
• Manage and mentor a multi-disciplinary team of managers and specialists across:
• Digital Marketing
• Content & Communications
• Event Marketing
• Creative Design/Branding
• Marketing Operations
• Build a culture of collaboration, accountability, and continuous improvement; set clear KPIs for individual and team performance.
• Lead efforts in talent development, succession planning, and performance reviews.

• Work closely with Business Development and Client Relations leadership to ensure marketing programs drive pipeline growth and client retention.
• Partner with Practice Section Leaders to provide tailored marketing strategies that support priority clients and sectors.
• Collaborate with Finance and Operations on budget optimization and ROI reporting.
• Analytics, Measurement & Reporting
• Establish a metrics-driven marketing approach; monitor ROI for all campaigns and initiatives.
• Deliver monthly and quarterly marketing performance dashboards to the executive team.
• Provide insights and recommendations for continuous improvement based on campaign data, client feedback, and market trends.

• Growth in qualified leads, client engagement, and pipeline contribution driven by marketing initiatives.
• Measurable ROI on campaigns and events, including increased conversion rates and revenue influence.
• Brand recognition and reputation metrics (e.g., rankings, media impressions, share of voice).
• Digital performance metrics: website traffic, SEO ranking, social engagement, email open/click-through rates.
• Team performance and employee engagement scores within the marketing department.
• Timeliness and accuracy of budget…