Senior Manager, Match Marketing

U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

Description
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport.

Soccer can represent the best of U.S.

U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.

Position Description
The Senior Manager, Matchday and Growth Marketing will lead the strategic planning, execution, and optimization of integrated marketing campaigns that elevate the matchday experience, expand the Federation’s fanbase, and foster deeper connections with supporters across all channels.

The ideal candidate is a strategic thinker and hands-on executor with proven experience in live event marketing, digital growth, and brand storytelling. They thrive in a fast-paced, results-driven environment and have a passion for soccer, fan culture, and growing the sport in the U.S.

Primary Responsibilities
Matchday Marketing

• Develop and execute integrated marketing campaigns to drive ticket sales, attendance, and fan engagement for U.S. Soccer controlled national team matches.
• Collaborate with Events & Ticketing, Partnerships, Event Operations, Brand, Content, Social and Communications teams to deliver best-in-class matchday experiences.
• Lead creative thinking and development of promotional assets (paid media, digital, social, email, in-stadium activations).
• Create, deliver and measure a holistic go-to-market plan for matches inclusive of goals and the full marketing mix from announcement to matchday in domestic and international markets.
• Develop and drive match announcement strategy specifically for senior national team events, working closely with Local Organizing Committees (LOCs) and Sports and Entertainment Commissions (SECs) in local markets plus External Communications and Content teams to drive immediate impact and ticket sales.
• Act as the central hub for all Matchday-related activities, anticipating challenges and proactively addressing issues before they escalate.
• Lead all Matchday external and internal marketing planning and delivery meetings, establishing and managing meeting cadences, and ensure effective communication across teams.
• Manage and provide regular updates to key stakeholders on all matchday projects and initiatives.
• Oversee the match announcement process, bringing innovative and creative approaches to execution.
• Focus on proposition development and match storylines for matches in partnership with Brand, Events & Ticketing, Communications and Content teams.
• Collect, manage, organize and present campaign reporting to share performance and learnings with cross functional and senior leadership teams.
• Collaborate with analytics and product teams to communicate data and technical requirements for performance marketing needs and prioritize initiatives based on business objectives.

• Lead digital marketing strategies focused on fan acquisition, engagement, and retention across paid media, CRM, and owned channels.
• Partner with Content, Digital, and Data Analytics teams to design growth campaigns that expand reach, drive conversions, and maximize lifetime value of fans.
• Provide strategic guidance to team members and…