Senior Product Marketing Manager

Senior Product Marketing Manager

Call Rail is seeking a curious, strategic, and results-focused Senior Product Marketing Manager to develop and lead go-to-market strategies for an AI‑powered product within our SaaS lead tracking, engagement and insight platform. This is a high‑impact role for someone who thrives in a fast‑paced environment, is energized by AI‑driven products, and wants to play a meaningful role in getting powerful technology into the hands of businesses across the country.

• Be the expert on Call Rail’s AI‑powered products, buyers, and target market segments to create solutions‑oriented value propositions, positioning, and messaging that differentiates Call Rail in the AI‑driven lead engagement space.
• Recommend packaging, pricing strategies, and improvements to accelerate Call Rail’s new customer acquisition, expansion, and revenue growth.
• Partner with product managers to gain a firm understanding of new product functionality and translate them into value‑driven narratives for customers and frontline teams, reinforcing a cohesive product and platform rather than a collection of features.
• Collect and synthesize feedback from customers and frontline teams, surfacing insights across the organization to inform product and go‑to‑market decisions. Be the voice of the customer in helping to shape the Call Rail roadmap.
• Collaborate across marketing teams to develop strategy, content, and tactics, and to test messaging, segmentation, and verticalization strategies and implement learnings across the organization.
• Effectively communicate the product value proposition to internal teams and our users so that we are engaging the right people in the best possible way to achieve results.
• Ensure value propositions of the product you support are fully leveraged in developing content for product differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits.
• Partner with and support our sales and support teams; train them on the problems we solve for our buyers and users and work with sales enablement to develop internal tools and external collateral.
• Plan and execute the launch of new features and releases, managing cross‑functional implementation and synchronizing all teams for a successful execution of the launch.
• Develop and maintain competitive intelligence analyzing competitor’s offerings to identify potential gaps, opportunities to differentiate, and contribute to Call Rail’s competitive intelligence.
• Act as the primary thought leader for the products and initiatives you support externally, including speaking engagements and written works.
• Own performance reporting sales, marketing, and product adoption, turning usage, conversion, and churn data into actionable insights and budget implications, and partnering cross‑functionally to refine strategy and drive results beyond plan.
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, and identify and validate market requirements through interviews, surveys, focus groups and sales data.
• Develop strong market intelligence around AI adoption, buyer readiness, and competitive position and proactively share insights and opportunities with product, sales and leadership teams to inform strategy, investment and forecasting decisions.

• BBS/BA and 5+ years experience in a strategic marketing or product marketing role, AI and/or SaaS product marketing experience to SMBs is a plus.
• Proven expertise in defining and executing market research, value propositions, positioning, messaging, and pricing.
• Track record of leading product & feature launches and GTM strategies, collaborating cross‑functionally to meet revenue goals.
• Ability to cut through the noise and distill complexity into clear, actionable insight.
• Proven ownership mindset, with the ability to balance strategy and execution to deliver measurable business impact.
• Ability to work in a fast‑paced environment with meticulous attention to detail.
• Superb communication, writing, and follow‑up skills.
• Comfortable manipulating and analyzing large datasets, with a strong analytical mindset and…