Product Marketing Manager - Marketplace Platform

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As part of the Platform Product Marketing squad, the Product Marketing Manager owns the Marketplace - our central hub for partner connectors and APIs. You will lead the product launch and growth strategy, foster partner engagement, and equip internal teams and clients to unlock the Marketplace's full value within the platform ecosystem. You will serve as a strategic partner to Product and Sales, responsible for translating product capabilities into differentiated value that resonates with buyers and drives revenue growth.

You will also inform broader marketing strategy by providing messaging frameworks and product understanding that help shape campaigns, events, and content. With fluency in the SaaS development lifecycle and sales process, you will connect what we build to how it’s sold—ensuring our products show up in the right markets, speak to the right buyers, and support the sales pipeline by accelerating competitive wins and driving closed revenue.

• Owns the translation of product features and functionality into differentiated product messaging, value propositions, positioning, and differentiators for key buyers and relevant vertical markets.
• Develops a deep understanding of our markets and buyers by conducting research and gathering insights, including market pressures, competitors, buyer pain points and challenges, channels where buyers discover, evaluate, and engage with our products, and their purchase motivators, and then socializing those insights with Product, Marketing, Sales, and Services.
• Owns the development of go-to-market strategy and planning for product launch and sales readiness in collaboration with cross-functional stakeholders to support driving product adoption, market awareness, sales enablement, and cross-functional execution.
• Supports the Content, Event, and Public Relations teams on developing and executing GTM strategy at each stage of the sales funnel, including blogs, white papers, case studies, sell sheets, videos, press releases, webinars, events, and speaking engagements, and other marketing and sales enablement assets.
• Collaborates with the Director of GTM Excellence & Performance to assess launch performance, messaging effectiveness, and sales asset utilization to inform future GTM plans.
• With input from Product and Sales, identifies and prioritizes target markets, segments, and accounts to define the market opportunities for the product portfolio, build business cases, and support expanding market presences.
• Conducts, synthesizes, and socializes win/loss analysis, buyer insights, and customer interviews and feedback to guide product positioning, inform roadmap decisions, support feature prioritization, surface competitive trends, identify emerging market opportunities for Sales, and inform sales motions.
• Owns the development, socialization, and execution of product and sales collateral such as market requirements, GTM strategy and briefings, sales enablement resources, launch plans, product overviews, decks, and sales sheets.
• With input from Product, Sales, and market research partners, develops differentiated competitive positioning for battle cards creation and competitive analysis to support revenue growth and product adoption.
• In collaboration with Sales Enablement, develops targeted sales collateral, talk tracks, and objection-handling resources that equip sellers to connect buyer needs with product capabilities and accelerate deal cycles.
• Serves as the subject matter expert (SME) on our Marketplace product and the broader platform; provides GTM briefs and messaging frameworks that serve as the foundation for Marketing to develop content strategy, demand campaigns, conduct analyst relations, and external communications.

• Bachelor’s degree – Marketing, advertising, or a related field.
• 3+ years’ experience in product marketing in the B2B SaaS space.
• Ability to drive impact through leading marketing initiatives, including aligning and getting buy-in from stakeholders across the organization (including marketing, service, product, and sales).
• Proven experience working with Sales teams and…