Fitness Marketing & Sales Director

Job Summary

Our Fitness Marketing & Sales Directors are passionate about the value of martial arts and fitness in general. They must be fully invested in marketing and selling martial arts lessons to the entire community. A successful director can double the gross income of a studio and is usually the first and most important contact prospective students have. They must be friendly, professional, personable, approachable, detailed and organized.

No prior martial arts experience is required.

• Execute lead generation (systems provided) in monthly advertising and promotions.
• Follow and complete daily task and business statistics tracking in the Management Manual.
• Drive marketing programs to increase student membership sales.
• Assist with facility management, ensuring the facility is clean, safe and upholds brand standards.
• Coordinate and execute community events (e.g., Parent’s Night Out, White Belt Buddy Bash) to engage prospective students.
• Oversee and implement all corporate initiatives and activities including marketing campaigns and community/event sponsor ships.
• Accomplish new membership monthly goals and upgrade program goals.
• Sell 90‑100% of equipment packages and accomplish overall studio revenue goals through down payments, paid‑in‑fulls, equipment packages, pro shop sales, tournaments, testing fees and events.
• Premier Martial Arts reserves the right to change job descriptions at any time based on business conditions or need, and reasonable accommodations may be made for individuals with disabilities.

• Can‑do attitude as a self‑starter with strong attention to detail.
• Sales‑driven mindset.
• Strong desire to make an impact.
• Ability to work a varied schedule including evenings, weekends, and holidays.
• Ability to handle multiple priorities and extended work schedules.
• Strong communication and interpersonal skills.
• Team player.
• Ability to communicate clear decisions, next steps, and accountability.

Premier Martial Arts has been in business for more than 20 years. Since our founding in 1998, we have helped thousands of students of all ages realize their full potential. We deliver a best‑in‑class martial arts experience that fosters character development, self‑confidence, and a fun, inclusive environment for all learners.

Premier Martial Arts is an equal‑opportunity employer and is committed to diversity and inclusion.