Marketing Manager- Smart Infrastructure

Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We’re more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We’re a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we’re leading the industry with innovation and a safety-first mindset.

Responsible for developing and executing marketing strategies for digital, smart and smart-enabled products, software, apps and interfaces, ensuring that they are aligned with the market's needs, and supporting customer challenges. Working closely with product managers, commercial teams and other key stakeholders to define and communicate value propositions, positioning, messaging and competitive analysis, this role is critical for driving market adaptation, sales enablement, and market positioning.

The ideal candidate will have a deep understanding of market, customer needs, and competitive analysis, and ideally will have experience of marketing SaaS, digital and/or subscription-based solutions.

• This position will be based out of our corporate office in Atlanta, GA.

• Marketing Strategy – Develop and execute comprehensive marketing strategies, across all appropriate channels, including product positioning, messaging, and launch plans, that align with product and business goals.
• Market Research & Analysis – Conduct or facilitate market research to understand customer needs, market trends, and the competitive environment. Use research and insights to inform product positioning.
• Product Positioning & Messaging – Define and articulate product value propositions, ensuring that they differentiate, and resonate with the target audience. Develop clear and compelling messaging that communicates the benefits and features of the product.
• Sales Enablement – Create and deliver sales enablement materials, such as product demos, presentations, data sheets, battle cards, to support the sales team in effectively communicating product value to customers.
• Content Development – Collaborate with internal and external content development teams, SMEs and key stakeholders to develop high-quality content that drives engagement throughout the funnel.
• Product Launches – Plan and execute product launches, including coordinating with cross-functional teams, developing launch timelines, and ensuring that all marketing and sales activities are aligned.
• Customer Engagement – Gather feedback from customers, identify key pain points, and develop strategies to improve customer satisfaction and product adaptation.
• Performance & Tracking – Monitor performance of product marketing initiatives, analyzing key metrics, such as adoption, market share, revenue growth, and customer satisfaction. Provide regular reporting and insights to key stakeholders with recommendations for improvements.

Key relationships (excl. direct reporting lines):

• Product Marketing Managers
• Marketing Ops team
• Civil Sense team
• Product Managers
• Commercial teams
• IT and other technology related functions

• Degree in business, marketing or related field, or equivalent work experience in marketing.
• Minimum of 5+ years marketing experience; related sector experience (digital or software, engineering, infrastructure, industry sector) preferred but not required.
• Excellent understanding of marketing fundamentals.
• Excellent ability to work as part of a multi-disciplinary team, manage day-to-day relationships with external vendors and work in partnership with allied teams from around the business.

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together…