Senior Director II, Water Category; Smartwater, Vitaminwater & Dasani

Senior Director II, Water Category (Smartwater, Vitamin water & Dasani)

We aspire to achieve a balanced portfolio of global, regional, and local brands that can grow our consumer base, increase frequency, and drive system margin accretion. As thought leaders who are constantly innovating, we are looking for a talented director to lead brand strategies for some of the most iconic brands in the industry. This role has a broad range of responsibilities that will assist in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies across price, promotion, packaging, and product.

The successful candidate should have passion and experience in consumer packaged goods, demonstrate the ability to thrive leading a team to champion a brand, and motivate both internal and external partners.

• Lead the strategic brand development, initiatives and programs designed to broaden the appeal of our brands to the consumer to drive growth and revenue for both our innovation and profit streams.
• Accountable for recommending a clear, differentiated global brand positioning and setting the consumer target consistent with the global positioning. Drives key brand or category initiatives that effectively reach and connect with target consumers.
• Define global brand standards and design language and ensure consistency with brand positioning. Acts as a brand champion across the business. Approves product packaging designs to be consistent with product communications hierarchy and brand standards. Works collaboratively with Design Center to lead global designs.
• Work with the Knowledge, Strategy and Insights teams to develop consumer marketing insights and provide a foundation for marketing strategy and channel management. Ensures strategic brand communications (including advertising, promotion and media plans) via deep consumer understanding, key performance metrics that follow global category strategy guidelines.
• Establish and oversee the portfolio budgets to ensure appropriate funding for the brand portfolio, driving efficiency and delivering against financial targets, accounting principles and productivity goals.
• Coach, inspire, and build marketing capabilities and act as a role‑model in growth behaviors and leadership behaviors.
• Act as a thought leader around brand or category innovation, develop new means for stimulating creativity, insight collection or idea generation leading to new worldwide insights and product concepts.
• Work with the brand leads to translate the business strategies into compelling business briefs to guide internal teams on the development and execution of marketing communication plans that deliver to the portfolio/brand goals, objectives, and strategies.
• Collaborate with R&D to lead development of and recommend a brand & or category innovation strategy, including the role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Persuasively articulate the innovation strategy into a long‑term product roadmap.

• Master’s degree in marketing, business or related field is required.
• 10+ years of related CPG experience working on a global business with direct responsibility on a global project. Demonstrates an understanding of differences between countries and cultures.
• Ability to translate marketing objectives into strategies and plans. Proven success in leading a team to develop a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point‑of‑purchase.
• Knowledge of information used to define brand strategic corridors and develop appropriate business solutions, and ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines.
• Ability to use basic financial analysis (e.g., return on investment, value chain analysis) related to marketing effectiveness, resource allocations and new business opportunities.
• Successfully launched several new products from concept stage through…