VP, Field Marketing; Hybrid

Job Overview

Location:

Atlanta, GA – Atlanta, Georgia Job Type: Permanent Compensation Range: $200,000 – $230,000 per year We are seeking an experienced Vice President of Field Marketing to lead and execute high-impact regional and community-level marketing strategies. This critical leadership role will drive brand awareness, customer engagement, and sales performance across our homebuilding divisions, serving as the link between corporate strategy and local execution.

• Develop and execute the annual marketing plan aligned with corporate and growth objectives, including lead generation, appointment setting, and community visit targets.
• Build on national customer segments to refine local customer demographic, psychographic, and geographic insights.
• Lead analysis of the competitive landscape and local housing market trends.
• Partner with Sales, Product, Finance, and Distributed Points/APs to ensure alignment between marketing initiatives and business objectives across all divisions, fostering a unified approach to customer acquisition and retention.
• Collaborate with the Division President and Finance to optimize the field marketing budget, ensuring fiscal responsibility and maximizing ROI.
• Coordinate with Corporate Marketing to adapt and deploy national campaigns locally while maintaining brand consistency and compliance with regulatory standards.
• Implement enhancements that elevate the customer experience, including digital tools, website improvements, and in‑community activations.
• Support the end‑to‑end customer journey with seamless, personalized communication strategies throughout the shopping experience.
• Oversee creation and execution of targeted marketing initiatives designed to generate high‑quality leads, increase inbound traffic, and drive appointments for each division.
• Develop and manage community‑focused marketing campaigns, including grassroots activations, local partnerships, and events to strengthen brand presence and foster customer loyalty.
• Partner with the Marketing Customer Insights & Experience team to establish KPIs, track progress, and regularly report on lead generation, traffic growth, and appointment‑setting activities, adjusting strategies as needed.
• Lead, inspire, and develop a high‑performing field marketing team.

• Strong understanding of regional homebuyer demographics, sales cycles, and competitive positioning.
• Knowledge of Salesforce, Hub Spot, and marketing automation tools to enhance lead nurturing.
• Experience developing local marketing strategies and regionalized campaigns that drive on‑site engagement and lead generation.
• Ability to analyze regional sales trends, buyer behaviors, and campaign performance metrics.
• Experience organizing homebuyer events, grand openings, and real‑estate networking partnerships.
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of marketing experience, with at least 5 years in a leadership role within homebuilding, real estate, or a related industry.

We are an Equal Opportunity Employer. Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status is respected in all aspects of employment.