Senior Marketing Lead, Americas; Atlanta, GA)

MHP Americas is seeking a hands-on Senior Marketing Lead to serve as the functional marketing leader for the Americas. This role combines strategy, orchestration, and selective hands-on execution in a fast-moving B2B consulting environment. The role works closely with Sales, Responsible Partners (RPs), GTM Leads, Consulting Services / Solution Units (SUs), strategic partners, and MHP's global marketing organization.

The successful candidate will build on an established marketing foundation and continue to industrialize the operating model: focus the portfolio, strengthen account-based and ecosystem GTM motions, scale Salesforce and marketing automation, improve attribution and reporting, and create repeatable processes that directly support account growth and pipeline progression.

The role directly owns Americas marketing strategy, prioritization, orchestration, performance management, and selected high-priority execution. Delivery is enabled through commercial teams, global marketing capabilities, internal subject-matter experts, platform teams, and external agencies. This is a senior individual-contributor leadership role with the opportunity to help shape the future Americas marketing capability model.

• Establish a focused Americas portfolio of market-ready offers and campaigns aligned to priority accounts, buyer needs, and growth objectives.
• Operationalize a disciplined named-account and ecosystem GTM model that enables RPs and Sales Directors to progress priority stakeholders and opportunities.
• Improve Salesforce and Marketing Cloud Account Engagement (MCAE/Pardot) adoption, campaign governance, nurture, attribution, and commercial reporting.

Success will be phased based on business priorities, platform readiness, available resources, and alignment across Americas and global stakeholders.

• A focused portfolio of market-ready offers with clear ICPs, buyer needs, value propositions, differentiators, proof points, and activation plans.
• A disciplined ABM operating model that supports RPs and Sales Directors in progressing named accounts and engaging priority stakeholders.
• Salesforce and MCAE/Pardot operating as the shared system of record for campaign execution, nurture, attribution, and reporting.
• A deliberate SAP and strategic-partner ecosystem plan that maps relationships, communications, campaigns, and partner activity to named accounts and commercial outcomes.
• Marketing performance measured through a balanced set of directly controlled and shared commercial measures, including account engagement, stakeholder reach, conversion, funnel progression, marketing-sourced and marketing-influenced pipeline, sales adoption, and defined business outcomes.
• Scalable governance, processes, and cross-functional ways of working that reduce dependence on individual heroics.

• The Senior Marketing Lead owns the Americas marketing plan, prioritization, activation model, orchestration, and performance reporting.
• Sales and RPs retain ownership of account strategy, client relationships, pursuits, and account growth.
• GTM Leads and SUs retain accountability for solution integrity, delivery readiness, commercial viability, and subject-matter claims.
• Global Marketing retains responsibility for global brand standards, enterprise platforms, and global programs; the Senior Marketing Lead adapts and activates those capabilities for the Americas market.
• The Senior Marketing Lead owns business requirements, adoption, and governance for marketing technology, working with platform administrators and global teams on configuration, integrations, and technical enablement.

• Own and evolve the MHP Americas marketing strategy, priorities, investment recommendations, and operating model in alignment with business and growth objectives.
• Translate commercial priorities into a focused roadmap across ABM, demand generation, content, ecosystem partnerships, digital, and field marketing.
• Establish governance, intake, prioritization, and measurement so limited capacity is directed to the highest-value opportunities.
• Operate as a strategic partner to Americas executive leadership while remaining willing to execute hands-on where needed.

• Lead the marketing operating model supporting Tier 1, Tier 2, and broader account-based motions across the Americas.
• Partner with RPs and Sales Directors to translate account growth hypotheses, stakeholder priorities, and pursuit needs into targeted marketing actions.
• Build and improve nurture, segmentation, and demand-generation programs aligned to named accounts, ideal customer profiles, and priority offers.
• Create visibility into marketing-supported account progression and use insights to improve targeting, messaging, and investment decisions.
• Lead the market-facing productization process with GTM Leads and SUs, translating MHP capabilities into a focused portfolio of differentiated, market-ready offers.
• Define ICPs and buyer…