Product Marketing Manager - Insurance

Overview

As a Product Marketing Manager for Origami Risk’s Insurance solutions, you will serve as a strategic partner to Product and Sales, responsible for translating product capabilities into differentiated value that resonates with insurance buyers and drives revenue growth. You will own product marketing for assigned solutions and market opportunities while partnering across the Insurance portfolio to ensure a cohesive market strategy and story.

You will develop deep expertise in the insurance market, our buyers, competitors, and products, using that knowledge to inform go-to-market strategy, identify product and market opportunities, and shape how Origami competes. You will own commercial go-to-market strategy for assigned products and capabilities, develop clear positioning and messaging rooted in market insights, and ensure sellers are equipped with the market context and resources they need to engage buyers and win.

You will also inform broader Marketing strategy by providing messaging frameworks and product and market expertise that serve as the foundation for campaigns, events, content, analyst relations, and other market-facing initiatives. With fluency in the SaaS development lifecycle and complex B2B sales processes, you will connect what we build to how it’s sold, helping drive product-level bookings, competitive wins, deal progression, client expansion, and product adoption.

• Develop a deep understanding of our markets and buyers across the P&C insurance ecosystem by conducting market research and gathering insights, including market trends and pressures, buyer needs and pain points, competitive alternatives, purchase motivators, and how buyers discover, evaluate, and select insurance technology. Synthesize and socialize those insights across Product, Sales, Marketing, and Success.
• Serve as a strategic partner to Product, developing a deep understanding of what is being built and why. Translate product capabilities into differentiated messaging, value propositions, positioning, and differentiators for insurance buyers, while bringing market, customer, competitive, and commercial perspective into product strategy and roadmap discussions.
• Own the commercial GTM strategy for assigned Insurance products and capabilities, collaborating across Product Marketing and with Product and Sales to align market strategy, positioning, launch, and sales readiness, with a focus on product-level bookings, competitive performance, deal progression, client expansion, and product adoption.
• With input from Product and Sales, identify and prioritize target markets, segments, buyer audiences, and market opportunities based on market potential, customer needs, competitive dynamics, and Origami’s ability to win. Develop recommendations and business cases that support expansion within existing markets or entry into new ones.
• Conduct, synthesize, and socialize win/loss analysis, buyer feedback, market shifts, and competitive intelligence to identify patterns and implications for positioning, Product and roadmap decisions, Sales strategy, and emerging market opportunities.
• Partner closely with Sales to understand deal dynamics, buyer objections, competitive pressures, and field needs, translating those insights into positioning, sales plays, talk tracks, objection handling, competitive resources, and other sales readiness materials that help sellers differentiate Origami and progress opportunities.
• Provide Brand + Content, Growth, Events, Communications, Analyst Relations, and other Marketing partners with the market insight, product expertise, positioning, messaging frameworks, and commercial GTM strategy needed to inform their campaigns, content, events, thought leadership, and other…