Director Brand Marketing

Director of Etherio Brand Marketing

General

Summary:

The Director of Etherio Brand Marketing is responsible for driving awareness, engagement, and qualified lead generation for the Etherio brand while also providing strategic marketing support for select client initiatives. Approximately 75‑80% of the role will focus on Etherio’s business development and brand growth efforts, with the remaining 20‑25% supporting short‑term client marketing, content, campaign, and creative projects as business needs require.

• Develop and execute multi‑channel marketing campaigns.
• Build and manage prospect lists using Zoom Info and other research tools.
• Create audience segments and nurture campaigns.
• Develop landing pages and lead capture strategies.
• Track campaign performance and marketing‑attributed leads.
• Partner with business development to support pipeline growth.

• Evaluate AI tools that support prospecting and lead qualification.
• Improve Zoom Info workflows.
• Develop AI‑assisted research processes.
• Identify opportunities to accelerate proposal development.
• Explore AI‑supported sales enablement tools.
• Recommend new platforms and tools for consideration.

• Manage website content strategy and content calendar.
• Develop Knowledge Center articles, authority pages, comparison pages, and case studies.
• Explore AI‑powered audience targeting and segmentation.
• Implement AI‑assisted content workflows.
• Optimize content for search engines and AI search platforms.
• Identify content opportunities aligned with business priorities.
• Monitor content performance and recommend improvements.

• Develop email marketing strategies and campaign calendars.
• Write, design, build, test, and deploy email campaigns.
• Segment audiences and optimise campaign performance.
• Monitor open rates, click‑through rates, and conversions.

• Own Etherio’s social media strategy and execution.
• Develop content calendars and campaign plans.
• Support executive thought leadership initiatives.
• Manage organic and paid social campaigns.
• Monitor engagement and audience growth.
• Support CEO Linked In strategy and postings.

• Develop and distribute press releases.
• Identify speaking opportunities and award submissions.
• Coordinate media outreach and industry visibility initiatives.
• Support executive visibility campaigns.

• Develop and test strategy for ROI to determine if we should roll out on a broader basis.
• Recommend, manage, and optimise Linked In and Google advertising campaigns.
• Monitor campaign budgets and performance.
• Provide recommendations to improve ROI and lead generation.

• Assist with proposal writing and business development presentations.
• Support sales enablement initiatives.
• Conduct market, prospect, and competitive research.

• Prepare monthly marketing performance reports.
• Track KPIs and campaign performance.
• Provide insights and recommendations for optimisation.

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field.
• 10+ years of experience in B2B marketing, content marketing, demand generation, or digital marketing.
• Strong writing and editing skills.
• Experience with email marketing platforms, CRM systems, and marketing automation tools.
• Experience managing Linked In and Google advertising campaigns.
• Understanding of SEO and content strategy.
• Ability to manage multiple projects and deadlines.

We operate as a Hybrid work environment, working as a combination of remote and in‑office presence, as well as the possibility of being onsite at client and/or event locations.