Brand Marketing Sr. Associate​/Brand Manager, Sparkle and Vanity

Position: Brand Marketing Sr. Associate/Brand Manager, Sparkle and Vanity Fair - United States
Location(s):
Atlanta, Georgia Company:
Georgia-Pacific Career Field:
Marketing Job Number: 193421

Apply:  Job Georgia-Pacific is seeking a Brand Marketing Sr. Associate/Brand Manager, Sparkle and Vanity Fair to help shape the future of some of America's most trusted household brands. The Georgia-Pacific Consumer Business is committed to building brands that matter across a diverse portfolio of products used in millions of homes every day. As a member of our Sparkle Paper Towel & Vanity Fair Napkin Brand Building team, you will play a key role in developing and executing consumer marketing strategies that strengthen brand equity, drive business growth, and create meaningful experiences for consumers and retail partners.

This is an exciting opportunity for a marketing professional who is passionate about consumer insights, innovation, and bringing brands to life. Our Team Reporting to the Towel & Napkin Brand Building Director, you will join a collaborative team focused on accelerating growth for trusted consumer brands.

This role offers the opportunity to lead high-impact marketing initiatives, influence strategic decisions through consumer and business insights, and partner across the organization to deliver integrated marketing programs that drive measurable results.

What You Will Do Support the development and execution of integrated marketing plans aligned with brand strategy, business objectives, and consumer needs Partner with cross-functional teams including Insights, Consumer Promotions, Shopper Marketing, Brand & Content Strategy, Integrated Media, Sales, and agency partners to bring marketing initiatives to life Develop clear and actionable creative briefs while managing project timelines, deliverables, and stakeholder alignment across internal and external partners Lead the execution of brand-building activities across key channels including media, social media, ecommerce, brand websites, and content development Communicate brand strategies, marketing plans, business performance, and key recommendations to senior leadership and cross-functional stakeholders Support the planning and execution of consumer promotion programs, ensuring effective coordination, implementation, and performance tracking Analyze brand health metrics, point-of-sale data, consumer insights, and other business analytics to identify opportunities and inform recommendations Manage marketing investments, forecasting, and budget tracking to optimize resources and maximize business impact

Who You Are (Basic Qualifications)
Bachelor's degree or higher Experience in Brand Management, Brand Building, Consumer Marketing, Shopper Marketing, or a related commercial function

Experience collaborating across multiple business functions to execute projects, initiatives, or business objectives

Experience developing marketing, brand, or business strategies informed by consumer insights, market trends, and business objectives Experience analyzing data and using insights to support recommendations and decision making

What Will Put You Ahead

Experience with in Consumer Packaged Goods (CPG), retail, or other consumer-focused industries

Experience developing creative briefs and managing content development initiatives

Experience leading integrated marketing campaigns from strategy through execution

Familiarity with ecommerce, digital marketing, social media, or retail media platforms

Experience leveraging syndicated data, point-of-sale data, consumer insights, or brand health metrics to inform business decisions

Experience working with agencies, media partners, or creative teams

Experience supporting innovation, product launches, commercialization, or consumer promotions programs

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are As a Koch company and a leading manufacturer…