Senior Director, Marketing Services, Strategy

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description Visa is a world leader in payments and technology, connecting consumers, merchants, financial institutions, fintechs, businesses, and governments across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We are driven by a common purpose: to uplift everyone, everywhere by being the best way to pay and be paid.

The North America Marketing Services team is transforming how Visa partners with clients to drive measurable customer and commercial outcomes. As part of Visa’s broader value-added services growth strategy, Marketing Services helps clients deepen customer relationships, acquire and activate new cardholders, increase usage, grow loyalty, and deliver more effective full-funnel marketing programs across the payment lifecycle.

This position reports to the Head of Marketing Services, North America and leads the Payments Lifecycle Marketing Strategy team. The Senior Director will work closely with client account executives, the North America Marketing Services leadership team, Visa Consulting & Analytics, Product, Insights & Analytics, Creative, Media, Sponsor ships, Finance, Legal, Marketing Technology, and Delivery teams across Visa.

The Senior Director, Payment Lifecycle Marketing Strategy, North America will lead the Payments Lifecycle Marketing Strategy team and set the strategic direction for how Visa helps clients grow across the full cardholder and payment relationship journey. This leader will be responsible for building the frameworks, talent, advisory approach, and scalable solutions that enable clients to acquire new customers, onboard and activate accounts, stimulate usage, deepen engagement, improve retention, drive loyalty, and re-engage valuable segments.

This is a high-impact leadership role that requires equal parts payments expertise, client advisory, commercial discipline, people leadership, and operating-model development. The selected candidate will lead a team of senior lifecycle strategists who translate client growth priorities into integrated marketing strategies, measurement plans, audience approaches, campaign roadmaps, and repeatable service offerings. The role will partner closely with Sales, Visa Consulting & Analytics, Product, Insights & Analytics, Creative, Media, Sponsor ships, Finance, Legal, and Delivery teams to ensure lifecycle strategy becomes a proactive growth engine for Marketing Services in North America.

Team Leadership Mandate The Marketing Services Strategy team will serve as the strategic center of excellence for marketing strategy within North America Marketing Services. The team will be accountable for helping Visa move upstream with clients by defining the business challenge, developing the strategic roadmap, connecting Visa’s differentiated assets to client priorities, and enabling integrated execution across audiences, lifecycle, brand, experiential, sponsorship, and other strategic disciplines.

The Senior Director will be expected to build the team’s operating model, develop consistent…