Art Director

The Art Director is a concept and design leader within GoTo Foods' in-house creative organization. This role develops and directs distinctive, business-building creative for one or more restaurant brands across paid, owned, and earned channels. Working in close partnership with Creative Directors, copywriters, designers, content creators, program managers, Brand Marketing, Social, Digital, Media, CRM, PR, and production partners, the Art Director translates strategy into cohesive ideas and high-quality executions across social media, video, digital, web and app, email, point-of-sale, packaging, local marketing, and other consumer touchpoints.

The ideal candidate combines strong conceptual thinking and design craft with a social-first mindset, cultural awareness, platform fluency, and an understanding of how creative performance informs future work. The Art Director is accountable for brand stewardship, creative quality, efficient execution, and delivery against project objectives, timelines, and budgets.

• Develop original, strategically grounded campaign concepts and visual systems from brief through launch.
• Create and direct integrated work across paid, owned, and earned channels, including social media, short-form video, digital advertising, web and app, CRM, email, packaging, point-of-sale, local marketing, and experiential touchpoints.
• Bring a social-first perspective to concepting and execution, adapting ideas to platform behaviors, audience expectations, content formats, and emerging trends rather than simply resizing traditional campaign assets.
• Partner with content creators, social strategists, copywriters, designers, editors, and media teams to develop platform-native content for channels such as Tik Tok, Instagram, You Tube, Facebook, and emerging platforms.
• Art direct photography, video, motion, creator-led content, and postproduction, including preproduction planning, shot lists, casting input, on-set direction, editing, animation, retouching, and final quality review.
• Translate brand strategy, audience insights, and business objectives into compelling visual stories that drive awareness, engagement, consideration, traffic, and sales.
• Use creative performance data, social insights, testing results, and audience feedback to recommend optimizations and strengthen future concepts and executions.
• Maintain and evolve brand identity, visual standards, and consistency across consumer touchpoints while identifying opportunities to keep the work culturally relevant and distinctive.
• Present concepts and creative rationale clearly to creative leaders, brand partners, and cross-functional stakeholders; incorporate feedback without losing strategic intent or craft quality.
• Collaborate across Marketing, Social, Digital, Media, CRM, PR, Operations, and Production to deliver cohesive, channel-appropriate campaigns.
• Manage multiple concurrent assignments, proactively communicate risks, and deliver accurate work on time and within approved scope and budget.
• Direct and review the work of designers, freelancers, agencies, production partners, and other contributors as assigned; provide clear guidance and constructive creative feedback.
• Build production efficiencies through reusable design systems, templates, modular content, and thoughtful adaptation across formats and audiences.
• Apply sound judgment when using generative AI and other emerging creative technologies, following brand, legal, privacy, licensing, and approval requirements and maintaining human accountability for final work.
• Ensure creative meets accessibility, usability, technical, and production requirements for the intended channel.
• Stay current on culture, consumer behavior, social and digital platform changes, design,…