Director, Connected Commerce and Media; Hybrid - Atlanta, GA)

Our Customer is an American multinational beverage corporation headquartered in Atlanta, Georgia. Their many interests include the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups. They are passionate about beverages around the world, with around 200 brands and 700,000+ employees across the company and bottling partners. They take deliberate action to nurture an inclusive culture that is grounded in their company purpose, to refresh the world and make a difference.

They believe their culture is one of the reasons their company continues to thrive after 130+ years.

We are seeking a Director on a contract basis who will support the Customer’s business needs. This role is Hybrid (3 days in office, 2 days remote).
NOTE: Candidates must have their own laptops, the customer is not providing laptops to contractors at this time.

• Great marketing begins with human insights: understanding what consumers want, connecting our brands to meaningful occasions, and making it easier for consumers and shoppers to choose The Client portfolio wherever and however they transact.
• As Director, Connected Commerce and Media, you will partner with Brand, Human Insights, Front Line Marketing, Commercial, Customer and Content teams to build a holistic, transaction-driving media strategy across top retail, commerce, food service and emerging commerce ecosystems. This role owns the "action to transaction" portion of the end-to-end marketing model, ensuring the right audience receives the right message at the right moment to drive measurable purchase, revenue growth, household penetration, brand equity, and customer conversion.
• The ideal candidate has deep expertise in retail media networks, shoppable media, audience strategy and decisioning, clean rooms, marketing mix modeling/attribution, incrementality measurement, data analytics, and AI-enabled optimization. This leader will possess familiarity with omnichannel planning and activation in order to effectively translate business objectives into connected commerce big bets, govern investment across retail media partners, manage external agencies and vendors, and build repeatable capabilities that improve performance across the portfolio.

• Connected Commerce Strategy & End-to-End Media Planning
• Lead customer connected commerce/ retail media strategy and plan development across retail, eCommerce marketplace, delivery/FSA and food service ecosystems as part of the end-to-end marketing model.
• Translate brand objectives, commercial priorities, customer opportunities, and company strategic vision into actionable transaction-driving plans and measurable investment recommendations.
• Own the portfolio approach to shoppable and conversion media, ensuring plans connect brand demand creation to purchase behavior and transaction outcomes in retail.
• Partner with Customer Leadership teams to embed commerce media into Joint Business Planning, customer growth strategies, and annual planning moments.

• Leverage consumer, shopper, customer, bottler, and business data to determine who to engage, where to reach them, which messaging should be prioritized, and how to optimize across the path to purchase.
• Apply advanced analytics including look-alike modeling, propensity scoring, segmentation, occasion-based targeting, first-party data, customer data, and unified data platform capabilities to refine audience strategy.
• Develop scalable commerce audience products and transaction-driving segments that can be activated across RMNs, programmatic, CTV, search, social, loyalty, and delivery platforms.
• Guide clean room, data collaboration, identity resolution, and privacy-compliant audience activation strategies with retailers, platforms, and agency partners.

• Provide subject matter expertise and thought leadership on retail media networks, shoppable media, conversion media, paid search, social commerce, programmatic commerce, CTV commerce, and emerging transaction-driving channels.
• Establish RMN and commerce media investment governance, including partner scorecards, performance benchmarks, measurement requirements, test-and-learn priorities, and portfolio allocation recommendations.
• Partner with agency and investment teams to optimize buying practices, standardize planning inputs, and improve transparency, efficiency, and accountability across commerce and RMN investments.

• Assess…