Sr. Marketing Operations Manager

Florence software advances cures by helping the world’s most important research sites do their best work. Our solutions are now used by over 65,000 research teams in 90 countries around the world—we’re the most widely deployed site workflow tool in the industry. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams.

To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row.

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.

This is a hands-on, execution-focused marketing operations role at the center of Florence’s revenue operations engine on the GTM Strategy and Enablement team. You’ll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate. The ideal candidate will bring clarity to ambiguity.

You’ll navigate complexity, distill insight from noise, resolve issues quickly, and empower teams to make smart, confident decisions.

• Collaborate with cross-functional teams to architect and implement scalable operating models to support the end-to-end campaign & event lifecycle, from initial strategy and planning through execution, measurement, and optimization, ensuring seamless integration across various functions and geographies
• Monitor Hub Spot-Salesforce sync health as it affects marketing, triage sync errors, flag field mapping, overwrite, and timing issues, and bring documented change requests and downstream impact to GTM Systems
• Keep Hub Spot Lifecycle Stage and native Hub Spot functionality (ad conversion events, suppression lists, segmentation, funnel reports) aligned with the Salesforce lifecycle object so downstream programs don't break
• Lead definitions and entry/exit criteria for marketing-owned stages, and partner with Sales, Rev Ops, and GTM Systems on handoff criteria and SLAs; represent Marketing in lifecycle governance and drive adherence in Hub Spot post-launch
• Diagnose cross-system issues end to end (a contact stuck in a stage, a requalification that didn't fire, a report that won't tie out) and drive them to resolution

• Own the operational design of marketing programs within our GTM stack:
  Hub Spot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools
• Support Demand and Field Marketing team on operating cadences and processes, including monthly and quarterly business reviews, annual planning, budget and resource allocation, org-wide goal setting, and communications
• Design scoring models and MQL criteria across the marketing lifecycle
• Own the day-to-day execution of marketing programs, including:
  • List pulls, segmentation, and audience building across personas and industries
  • Campaign setup, QA, and deployment across channels
  • A/B testing and multivariate experiments to optimize campaign performance
  • Webinar and event operational support
• Build and optimize ABM programs in Hub Spot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries
• Leverage Clay and AI tooling to build scalable enrichment strategies, automated data workflows, and prompt-driven outreach programs in collaboration with the broader GTM team
• Maintain Hub Spot database cleanliness and health

• Build and maintain operational marketing performance…