Strategic Creator & Influencer Lead

About Jackson Spalding

Are you looking to join a hungry and humble team of thinkers, creators, and achievers? You’ve come to the right place.

About Jackson Spalding

Are you looking to join a hungry and humble team of thinkers, creators, and achievers? You’ve come to the right place.

Jackson Spalding is an award-winning PR and marketing agency that helps clients grow by building their brands, protecting their brands and capturing demand. Founded in 1995, our agency vision has remained unchanged: to be the most trusted and respected agency in our industry.

Fiercely creative and strategic, we work alongside our clients to help them connect with their audiences and reach their goals. That means we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity for our clients, our communities, our agency and ourselves.

JS is a proudly independent agency serving local and global clients, including Chick-fil-A, The Coca-Cola Company, Delta Air Lines, L.L.Bean, Norfolk Southern and Orkin, among others. Headquartered in Atlanta, Jackson Spalding has teams coast-to-coast in Athens, Georgia;
Dallas;
Los Angeles and New York. Learn more at

About

The Role

We're looking for a strategic lead with consumer brand and integrated campaign expertise to lead brand building through influencer strategy and creator partnerships.

This specialist will partner with multidisciplinary teams to help clients earn attention by developing integrated campaigns, creator partnerships and social-first influencer ideas to strengthen client outcomes, while sharing what’s next in creator marketing for clients and across the agency.

What You'll Do

As an Influencer & Creator Specialist, you'll oversee the development of creator and influencer programs for clients across a variety of industries while serving as a trusted advisor to clients, account teams and agency leadership. This role includes both agency capability leadership and direct client leadership for select creator and influencer brand-building scopes of work.

You Will

• Serve as the agency's subject matter expert on creator marketing and influencer relations, advising clients, mentoring colleagues and sharing emerging trends.
• Help grow Jackson Spalding's creator & influencer capabilities through thought leadership, capability development, training and innovation.
• Lead creator partnerships from strategy through execution, including creator identification, vetting, outreach, negotiations, contracting, reviews, approvals, reporting and relationship management.
• Cultivate strategic relationships with creators, platforms and partners that generate long-term value for clients and Jackson Spalding.
• Partner closely with earned media and paid teams to ensure creator and influencer strategies are fully integrated into broader communications campaigns that lead to positive client outcomes on social and beyond.
• Develop creator-led campaigns, influencer-focused events/experiential, ambassador programs, affiliate initiatives, product seeding and strategic brand partnerships that drive conversation and business outcomes.
• Evaluate and leverage influencer marketing platforms and technologies such as Sprout Social and similar tools to measure and improve program effectiveness
• Ensure programs align with FTC guidelines, platform policies, creator contracts and usage rights.
• Develop meaningful measurement frameworks that demonstrate the impact of creator investments and inform future strategy (i.e., how to leverage creator content for the brand beyond reach).
• Support business development and client growth efforts with brand-building influencer and creator strategy development.

• 7+ years of experience leading creator and…