Vice President of Marketing

Pop Up Bagels is not just a bagel company, we’re a cultural movement. Our stores are small, our vibes are loud, and our energy is contagious. From signature neon and iconic bullhorns to our “Not Famous but Known” mirror, we’ve reimagined not just how a bagel is created, but how it’s enjoyed:
Grip, Rip and Dip! With a cult-like following, massive social presence, and unparalleled collaborations with top companies, partners and Brand Ambassadors Pop Up Bagels is defining a new food lifestyle brand. We keep things simple, but we do them really, really well. And our customers agree.

• Location: Based out of Marietta, Georgia office with frequent travel to New York City (or candidate located in New York area with commute to Midtown office). Hybrid/remote flexibility available.
• Travel:
  Comfortable with regular travel for team meetings and development, or based out of NYC. Expected 40-60% annual travel to support team development, participate in team meetings, site visits, and shop opening events. Other travel related to position responsibilities, as needed.

Pop Up Bagels is entering its next phase of growth as a multi-market, national brand. The VP of Marketing will lead this evolution, building the strategic marketing function the company needs for what’s next: new market launches, existing market performance, media investment, and a marketing organization built to scale.

This leader will set the marketing agenda at a strategic level while overseeing the full marketing function: social media, partnerships & collaborations, communications & PR, creative design, and franchise marketing. Each is an important piece of a broader vision to build durable brand infrastructure, plan successful new-market entries, drive in-market growth across existing corporate and franchise locations, manage marketing investment and channel strategy, and serve as a visible brand champion for Pop Up Bagels.

This includes working directly with franchisees to align on local field marketing strategy and providing creative oversight to ensure their execution stays true to the national brand.

This is a hands-on leadership role for a strategic, well-rounded marketing executive who can build what comes next while managing a talented, multi-disciplinary team day to day.

• Lead marketing for one of the most culturally resonant brands in the country as we move into our next chapter
• Shape the strategy behind new market entries and in-market growth, with intention behind how Pop Up Bagels shows up in each new city
• Partner directly with the CEO, COO, and a visionary founder who values originality, taste, and creative thinking
• Lead a talented marketing team that helped build the brand from the ground up, and partner with them as the company enters its next phase of growth
• Serve as the senior marketing strategist and build the marketing roadmap that supports the company’s transition into a multi-market, franchise-driven business
• Identify and recommend new marketing channels, media investments, and growth opportunities aligned with brand trajectory
• Balance investment in proven channels (social, PR, partnerships) with new strategies (paid media, brand campaigns, market-specific positioning) needed for the next stage of growth
• Own the annual marketing budget, ensuring disciplined, ROI-driven investment across channels
• Commission and act on market research and consumer insights to guide expansion, menu, and pricing decisions
• Build integrated marketing campaigns that connect brand, paid media, PR, and field marketing around key business moments
• Partner with Sales, Operations, and Franchise Development to ensure marketing plans and timelines support unit growth and revenue targets
• Establish marketing analytics and performance…