Senior Campaign Manager, Activation

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Our PMX Precision Central Activation team provides a valuable service to our PM Agency Teams & Clients who are executing digital media campaigns but do not have the time or resources to do it themselves. As we grow at a rapid pace across digital media capabilities, we are looking to add a talented and motivated Senior Campaign Manager to help oversee Social Activation for our global delivery network.

This position requires a highly motivated, entrepreneurial person to support all aspects of execution. The ideal candidate should have the ability to work independently and realize they will be a key component of small and cohesive team.

The Senior Campaign Manager will partner with team members within our global delivery network and collaborate with Publics Media Agency partners to ensure successful implementation & execution of Social campaigns for Publicis Media clients. The ideal candidate should be familiar with managing Social campaigns from planning to execution. They will be knowledgeable in platforms such as Facebook, Linked In, Pinterest, Snapchat, Twitter, Reddit and/or Tik Tok, etc.

Day to day responsibilities will include collaborating with our Client Operations team, US Agency or Client Counterparts, and key industry Platform partners to drive KPI success. The role will help to oversee a team in our globally distributed locations that support execution of Social campaigns. The Senior Campaign Manager will create and manage various workflows, training plans, and develop standards to ensure efficiency when working with internal teams and clients.

This is a non-traditional Senior Campaign Manager role that requires experience but will not include hands on keyboard campaign management.

• Maintain knowledge of Social Platforms & Optimizations to develop structured training plans, team competence, and standard procedures
• Oversee execution of multinational social campaigns and provide troubleshooting for campaign delivery and performance support
• Be able to conduct full analysis of campaign performance, optimizations, issues, etc.
• Deliver input on campaign goals, approaches, and methods to help establish success metrics
• Work with internal teams to provide clients with social media recommendations and optimization strategies that align with objectives
• Establish and uphold workflows for collaboration between internal teams and global support teams
• Maintain training resources and mentor staff within our global delivery network
• Partner with internal resources and external partners to stay abreast of industry and product updates, supporting implementation of best practices and continuous knowledge sharing
• Identify areas of opportunity to improve current procedures, and grow internal team capability

• Bachelor’s degree
• 3+ years of online advertising experience, with professional experience in the Social space doing bid management, campaign management or digital operations
• Experience collaborating with global counterparts for support
• Experience buying and planning within Social platforms, Facebook, Linked In, Pinterest, Snapchat, Twitter, Reddit, Tik Tok, etc.
• Ability to prioritize and manage multiple deliverables & project timelines efficiently
• Deep understanding of Social metrics, how they interrelate so as to be able to guide…