Media Planner

Overview

About This Position:
The Media Planner develops and manages media plans across multiple regional markets for our client, the Lexus Dealer Association (LDA), using a strong understanding of local media habits, consumer behavior, and marketplace trends. In this role, you’ll partner closely with the Platforms and Account Management teams, and ensure market plans and reporting are accurate and on time. You will work with research tools like Nielsen, Com Score, IHS, and Kantar, and collaborate with buying partners to keep campaigns running smoothly.

You’ll also support larger LDA initiatives and look for fresh media opportunities that strengthen the overall media mix. Some travel may be required for client and agency meetings.

• Develop media plans across multiple smaller markets
• Responsible for assigned market LDA financials including flowcharts, billing discrepancies, and vendor negotiations
• Collaborate with bullpen to support and/or approve their work on your assigned markets
  • Goal entries and buy authorizations
  • Flow charts and budgets
  • Budget and Billing Reconciliations
  • Financial Discrepancies
  • Maintain digital buys and compile/analyze metrics reports
  • Review and approve spot buys for accuracy based on provided guidelines.
• Developing Heavy Up/Cut recommendations
• Ensure accuracy and timely updates of the Master Planning Sheets
• Develop POV evaluations
• Maintain daily communication with account management teams and media buyers to foster strong working relationships
• Build and maintain positive relationships with the media community
• Create and potentially deliver client presentations for dealer meetings using PowerPoint or other presentation tools
• Strengthen communication skills through internal and client-facing opportunities
• Lead special projects as assigned
• Travel as needed to support client and agency meetings and initiatives
• Attend market meetings as media experts, answering questions about media strategies and performance in support of the presenter

• A Bachelor’s degree
• At least two years of media planning or transferable experience
• Strong experience with Microsoft Excel, Word, and Power Point
• Experience with Media Ocean (OX), Media tools/Guideline, Prisma or equivalent programs
• Strong communication skills – both written and verbal
• Ability to be an enthusiastic, collaborative team player
• Good time management skills – ability to prioritize projects and meet tight deadlines when needed
• Strong attention to detail and high level of accuracy on both internal and client-facing work

• We live by our C.O.R.E. values:
  • Collaborative
    - We work together to get better stuff done than we could alone.
  • Optimistic
    - Honest and confident in our quest forward; believing the impossible is possible.
  • Results-driven
    - Creativity is always in service of results and never for its own sake.
  • Entrepreneurial
    - Build something new. Shoot for the moon.
• We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.
• We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
• We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, Viva Women, Egalité, etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular…