Senior Vice President, Media Strategy; RETAIL

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at

The SVP, Media Strategy and Planning is an integrated media leader who ensures creative, media, audience strategy, and measurement work as one connected system. This person serves as a senior strategic partner to clients, delivering the innovative media strategies that fuel success for Retail accounts. They share the responsibility of providing account leadership in partnership with key subject matter experts to drive media and marketing solutions.

• Serves as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies
• Serve as a senior media strategy lead, overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met
• Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes
• Lead the development of communications plans – directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connections plans that bring those strategies tolife
• Lead strategic planning across media performance, audience, and measurement, in partnership with agency investment and analytics teams, with strong understanding of the Retail landscape/industry
• Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience, with the ability to manage downstream, cross-channel campaign executions
• Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources
• Champion the ongoing evolution of the paid strategy discipline, upskilling teams tomaintaina competitive edge for the agency and its clients

• Drive the agency's Innovation and Thought Leadership agenda, both as a growth asset and as an engine for modern marketing solutions
• Provide staffing recommendations, team development, and daily supervision to ensure a high-performing, future-ready team
• Ensure connectivity across all relevant internal and external stakeholders

• BA/BS, preferably in Marketing, Advertising, Business, or related field
• 15+ years of experience spanning digital and traditional media strategy, planning, and business development within an agency environment
• 10+ years of staff management experience with ability to lead teams, set strategic vision, and execute
• Demonstrated success leading major client businesses and strategy for large, complex accounts resulting in measurable growth and client satisfaction
• Experience in media pitches and new business with a…