Director, Brand Marketing

## Director, Brand Marketing Apply:
Atlanta, GA:
Full time:
Posted Today:
JR64691
** Serving the needs of all families with young children,
** Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, Osh Kosh B’gosh, Skip
* Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
** HOW YOU’LL MAKE AN IMPACT:
** We’re looking for a Brand Director to lead our Carter’s brand strategy team. You’ll help shape the future of our largest brand within our Cater’s Inc portfolio, serving consumers across the globe with a focus on creating meaningful connections with parents and families during life’s most important milestones. The ideal candidate should have a strong background in consumer branding, omnichannel marketing, and a deep understanding of how to connect with today’s families.

Experience in children’s apparel, family lifestyle brands, or consumer products is highly valued.
50% Brand Strategy
* Drive initiatives that grow brand equity, strengthen Carter’s market leadership, and reinforce its position as the trusted brand for families.
* Lead brand storytelling and the integrated brand campaign strategy to deepen emotional loyalty and fuel long-term growth.
* Translate consumer insights into brand strategies that strengthen parent and family connections.
* Collaborate with Design and Merchandising to co-create consumer-right ideas that reinforce brand positioning and bring seasonal strategies to life.
* Build integrated brand marketing plans working cross functionally with Creative, Retail, Wholesale, Media, Social, PR, eCommerce, owned channels, and planning to ensure a cohesive global brand expression.
* Foster innovation by challenging conventional thinking, identifying whitespace opportunities, and developing new approaches that unlock brand affinity and growth.
* Manage and maximize agency relationships to ensure best-in-class Brand strategy, positioning and partnership execution.
* Provide inspirational leadership—setting vision, developing talent, and building a high-performing team culture rooted in collaboration and accountability.  30% Seasonal Brand Campaigns & Execution
* Build and lead brand plans, seasonal campaigns, and consumer-first concepts that differentiate Carter’s in the marketplace.
* Develop marketing briefs, strategic toolkits, and activation plans to deliver compelling seasonal storytelling.
* Oversee execution of brand initiatives across channels, ensuring on-time delivery, creative excellence, and measurable impact.
* Balance big-picture strategic thinking with a hands-on approach, thriving in ambiguity and energizing cross-functional collaboration.  20% Marketing Operations & Performance
* Drive an integrated marketing process that motivates teams and ensures timely, high-quality delivery.
* Establish key performance metrics to evaluate marketing effectiveness and optimize investments.
* Establish and lead a streamlined hind sighting process to capture insights and fuel future growth.•
** WE’D LOVE TO HEAR FROM YOU IF:*
* * 10+ years of experience in brand management and marketing and a deep understanding of the digital and retail landscape.
* Ability to create an integrated brand marketing plan, while leading initiatives and project teams.
* Strong passion for and deep understanding of children’s apparel, parenting needs, and the family consumer landscape.
* Should bring a strong digital-first mindset, with expertise in omni-channel marketing (retail, e commerce, social, and CRM) and an understanding of consumer insights, brand…