Vertical Marketing Manager, Healthcare ; Hybrid

Call Rail is looking for a Vertical Marketing Manager to own our healthcare business. Call Rail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and with Voice Assist, our AI assistant, we help them answer, qualify, and route those leads around the clock. Healthcare organizations are one of our largest and fastest-moving markets.

Think of this role as the general manager for healthcare at Call Rail: you set the strategy, you own the number, and you are the person the rest of the company turns to when they need to understand this market.

You’ll sit on the marketing team and do the work of a product marketer with a vertical lens: healthcare personas, positioning, and messaging, taking our overarching go-to-market narrative and verticalizing it for this market. You’ll set the direction and the message, then partner with demand generation, customer marketing, and content on how it comes to life. Because the healthcare strategy runs through you, you’ll also work closely with counterparts in sales, product, product marketing, and leadership — serving as the connective tissue between the market and everything we build and say.

You’ll decide which subverticals we go after, how we talk to them, what we need to build or partner on to win, and where to place your budget to get there.

It’s a role for someone who is energized by ownership, is happiest when they know a market better than anyone else in the room, and would rather bring a plan than wait for an assignment. The mix is roughly equal parts strategy and execution: you’ll build the plan, and then you’ll roll up your sleeves and go run it, with cross-functional support.

• You act like an owner. Healthcare is your line of business. You know its performance, its risks, and its opportunities inside and out, and you carry the accountability that comes with it.
• You come with a point of view. In cross-functional and leadership conversations, you represent healthcare and you say what you think. When you need something to win, you make the case, and you keep making it.
• You look for the next thing. You don't wait for a brief. You spot the opening, size it up, and bring a recommendation.
• You go deep. You're genuinely curious about this industry, its buyers, and the forces shaping it. You want to keep learning, testing, and refining what works.

• Own the go-to-market strategy for Call Rail’s healthcare business, including which subverticals we prioritize, how we position and message to them, and the plan to hit our acquisition and revenue goals
• Own the healthcare marketing budget and make the calls on where investment will move the needle
• Live in the numbers that define the health of the business: customers, new MRR, churn, ARPU, and conversion rate. You should see a churn or ARPU issue before anyone else does, be digging into the “why” cross-functional, and come back with both immediate actions and a longer-term plan
• Track product adoption and usage alongside the revenue metrics. How healthcare customers actually use Call Rail is usually the earliest signal of a retention or expansion opportunity, and you’ll be the one who spots it
• Report on healthcare performance to leadership — sales, marketing, and product usage — with the insight and executive presence to explain what’s changing, what it means, and what you’re doing about it

• Be Call Rail’s subject matter expert on the healthcare market: the buyers, the workflows, the regulatory realities, the vendor landscape, and the economics of how these businesses grow
• Own the healthcare buyer personas and the value propositions, positioning, and messaging built…