Category Marketing Specialist Job Atlanta area,Georgia USA,Marketing / Advertising / PR

Position

Purpose:

The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.

Key Responsibilities:

30% Competitive Activity
- Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
20% Collaboration
- Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
20% Strategy
- Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
10% Manage Promotions
- Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
10% Promotional Coverage
- Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
5% Reporting
- Report out marketing & competitive activity during internal status updates and merchant staff meetings
5% Special Projects
- Work on special projects as directed

Direct Manager/Direct Reports:

This position typically reports to Senior Manager, Category Marketing
This position has 0 direct reports

Travel Requirements:

No travel required.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Preferred Qualifications:

Excellent written and verbal communication skills
Bachelor's degree in marketing, advertising, or a business-related field
1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
Experience managing projects and working with cross-functional stakeholders
Experience with SharePoint, PowerPoint and Excel
Strong organizational skills & attention to details
Ability to communicate clearly with teammates and supervisors in both verbal and written communications
An adaptive mindset and a willingness to learn new skills & processes
Ability to manage deadlines & milestones across multiple simultaneous projects
A collaborative approach and willingness to seek help as needed