Digital Marketing Manager Multifamily Properties Management

• 401(k)
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

Location:

Atlanta, GA |

Employment Type:

Full-Time

We are seeking a results-driven, hands-on Digital Marketing Manager with 57 years of experience to lead, execute, and continuously optimize strategic digital marketing campaigns that drive qualified traffic, generate leads, and increase occupancy across our multifamily apartment portfolio. This role is for someone who enjoys both strategy and execution a marketing professional who is comfortable building campaigns, analyzing performance, creating content, and optimizing marketing systems while helping guide broader marketing initiatives.

The ideal candidate is data-driven, innovative, and highly analytical, with hands-on expertise in paid media, SEO, design, and performance analytics. Experience in the multi-family apartment or real estate industry is strongly preferred. If you're looking to join an innovative growth-driven company you've found it! Axia Residential is redefining property management from the ground up. Based in Atlanta, Georgia, we specialize in managing multifamily communities with precision, care, and a deep understanding of what it takes to create lasting value.

Established to align with ARC Multifamily Group, a vertically integrated real estate investment company Axia was designed to bring clarity, efficiency, and performance to the property management process.

• Develop and execute comprehensive digital marketing strategies that increase qualified leads, tours, and lease conversions
• Manage Axia's media agency and paid media partners to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)
• Manage budgets, bidding strategies, audience segmentation, and A/B testing
• Build, monitor and refine campaign performance and optimize for CPL, CTR, conversions, and ROI
• Implement retargeting strategies to drive leasing conversions
• Manage mar-tech roadmap in alignment with prop-tech systems & stakeholders

• Develop and implement on-page and off-page SEO strategies
• Conduct keyword research and competitive analysis
• Optimize property pages and landing pages to improve local search visibility and organic lead generation
• Collaborate with web developers to improve site performance, UX, and conversion rates.

• Write compelling ad copy, landing pages, blog posts, email campaigns, and property descriptions
• Craft conversion-focused messaging tailored to renter personas
• Ensure brand voice consistency across all marketing channels

• Create engaging visual content using Canva
• Develop social media graphics, display ads, brochures, and email visuals
• Maintain brand consistency across all properties

• Track, analyze, and report on performance using Google Analytics and Axia platform dashboards, incorporating data and insights from operations & stakeholder teams
• Generate weekly & monthly performance reports with actionable insights
• Use data to drive strategic recommendations and campaign improvements
• Monitor competitor performance and market trends

• Develop marketing strategies to increase occupancy growth
• Support lease-up campaigns and property launches
• Optimize ILS listings and local directory performance
• Collaborate with on-site leasing teams to align marketing efforts with leasing goals

• Bachelor's degree in Marketing, Communications, Business, or related field
• 57…