Account Director, Enterprise

Who is Pure Cars?

Pure Cars helps unlock the full sales potential of automotive dealers across the US and Canada using our proprietary multi-channel advertising and analytics platform combined with our team of high-touch digital strategy experts. By utilizing our extensive data library and proprietary technology, our digital advertising and attribution solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability while providing mission critical business insights and analytics.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Pure Cars is seeking a full-service Account Director (AD) to own the agency relationship with a regional portfolio of dealerships. The AD is the single point of accountability for everything the agency delivers to those stores, across every discipline.

The Account Director is the voice of the agency to every General Manager in their region. They translate Pure Cars' overarching Group 1 strategy into a clear, store-specific plan for each dealership, then make sure every discipline delivers against it.

This is a full-service role, not a digital role. The AD is expected to speak with equal confidence about a broadcast buy, a paid search budget, a creative campaign, and what the audience data says about a store's market. They connect those pieces into one integrated recommendation rather than a set of channel updates.

The AD earns the GM's trust as a business partner. That means understanding each store's sales and service goals, inventory position, competitive set, and manufacturer requirements, and showing how the agency's work moves those numbers.

What we stand for as an agency, the Account Director must stand for as well. The AD is a change agent who helps the agency grow with the needs of Group 1 and its stores.

• Serve as the primary agency contact for 15–20 dealership General Managers, owning every agency interaction with each store and holding a regular cadence of meetings and in-store visits.

• Understand each store's business, including sales and fixed ops goals, inventory, market share, competitors, and manufacturer programs, and act as a trusted business partner to the GM.

• Represent and champion the agency's overarching strategy, while building relationships with the enterprise dealer group’s regional and corporate marketing leadership so store plans align with group priorities.

• Develop integrated, store-specific annual, quarterly, and monthly advertising and marketing communication plans that bring together Traditional Media, Digital Media, Creative, Market & Audience Insights, Social, CRM/Direct, and Web.

• Turn a GM's goals into clearly defined business needs, then into one cohesive recommendation across channels rather than a set of separate channel updates.

• Partner with the Media team on broadcast, streaming/CTV, radio, audio, print, OOH, and direct mail, and with the Digital team on search, social, programmatic, video, and vehicle listings, so every tactic works as part of one plan.

• Review and approve media plans, flowcharts, and buy summaries, and explain reach, frequency, and coverage decisions in plain business terms.

• Brief the Creative team with clear, strategic creative briefs, contribute ideas on concepts, offers, and messaging, and give final account-side sign-off on all work before it goes to vendors.

• Use research, audience data, competitive activity, and manufacturer incentive programs to shape store strategy, and bring those insights to GMs in a way that drives decisions.

• Review performance reporting for accuracy, connect agency activity to outcomes such as leads, traffic, units sold, and service ROs, and recommend optimizations and budget shifts.

• Identify growth opportunities proactively, including new services, conquest markets, service drive growth, and seasonal or model-launch moments.

• Oversee each store's advertising budget and pacing, manage co-op submissions and funds to maximize available dollars, and approve client draft invoices for media and production.

• Ensure all work complies with federal, state and regional automotive advertising laws and with manufacturer advertising guidelines across every brand in the book.

• Oversee website content, specials, and inventory merchandising for accuracy and manufacturer compliance.

• Act as the connection point between the GM and the Media, Digital, Creative, Insights,…