Client Marketing Senior Consultant – Commercial Banking

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Regular Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)
Please review the following job description:

In accordance with Truist in-office policy, this role will be in office 5 days/week. Serve as one of the primary Marketing contacts to Commercial and Corporate Banking and Commercial Real Estate, building valuable relationships with business leaders to translate business, client, and product strategies into supporting marketing strategies. Collaborate with internal and external marketing partners to develop marketing plans, programs, and tactics that leverage marketing capabilities to achieve business goals, enhance client experience, and acquire, grow, and retain profitable client relationships.

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.  Develop marketing strategies and plans, in partnership with the other Marketing leaders and the Commercial and Corporate Banking and Commercial Real Estate LOBs, intended to achieve operational and financial results using all marketing channels, including digital.

Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research. Lead highly complex and visible projects while managing deliverables for the team against expected results.

Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services.

Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.

Lead teams or projects with moderate resource requirements, risk, and complexity.

Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand.

Monitor client needs and competitive marketplace, provides ongoing marketing support that ensures the competitiveness of offered products and services.

Develop and manages budget and resource allocation.

Directly impact the achievement of client, operational, project, service, and risk management objectives.

Work independently, with guidance in only the most complex and unusual situations. Deliver programs on budget and on time.

REQUIRED QUALIFICATIONS The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1.
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training 2.
Five years of related experience or an equivalent combination of education and experience
3.
In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s,…