Off-Road Marketing Manager

The Off-Road Marketing Manager is responsible for managing the full scope of the off-road sector for Triumph Motorcycles including organizing, attending and staffing Demo events; managing all off-road related Marketing Communications; manage and oversee all off-road related Media Relations, Public Relations, and Ambassador/Influencer initiatives. Key priority of this position is to support the Triumph brand and the Triumph Dealer in the key areas of Retail, Wholesale and Marketing of the Off-Road Marketing to our dealers and staff.

MAJOR RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• Fully dedicated to all off-road- and Dual Sport models
• Increase awareness of Triumph in off-road with high focus on Dealer Support and retail
• Support all off-road Dealer Programs such as Contingency, Amateur Racing and Support, select professional race programs support through dealers such as GNCC off road and Flat Track
• Create and support National off-road Triumph Dealer Demo ride events and programs
• Attend and support key National Amateur events
• Support Canadian Professional MX/SX Race team
• Keep Triumph Management current to the competition regarding models, race support and retail programs
• Develop competitive comparison in all areas of off-road to best support our dealers and staff highlighting our advantages
• Manage monthly off-road email marketing calendar to include consumer-facing email marketing content, and monthly social media calendar
• Work with Mar Com Manager in development and distribution of various off-road creative assets, both digital and printed assets (POS materials), to include responsibility for keeping all dealer marketing portals current
• Administer building and distribution of off-road related dealer communications, including daily notices on Triumph dealer digital bulletin board and sharing via network email
• Organize, staff and attend select off-road events
• Acting as a positive and knowledgeable brand representative at consumer-facing events, able to provide event attendees with a positive brand experience to gain affinity, awareness, and consideration from potential Triumph consumers by offering them unique in-person experiences with the brand and product including demos
• Work with Marketing Director to plan annual off-road Marketing budget and actively manage approved budget
• Manage off-road venue and vendor negotiations, our visual and experiential presence, and event guide for all off-road events
• Oversee scheduling and management of off-road press fleet and support coordination with After Sales/Operations teams to ensure timely and quality execution of off-road press fleet bike transportation logistics
• Develop and implement a public relations strategy specific to off-road, designed to create and maintain a favorable brand image and generate model awareness of latest product offering via high volume of endemic and non-endemic coverage
• Help generate original content to support dedicated North American market social media strategies designed to create and maintain favorable brand image and generate model awareness of latest off-road product offering with an emphasis on engagement
• Develop an influencer and ambassador strategy specific to off-road, and oversee execution of influencer contracts
• Identify, develop, and execute communications strategy for key media contacts, specific to off-road, to include but not limited to creating and delivering press releases and media relations content, scheduling press interview, and scheduling attendance at new product launches and rides
• Coordinate with corporate communications manager to write, edit, proofread, and revise off-road media communications
• Manage strategic partnerships with significant earned media opportunities, such as film placements, and oversee…