Field Marketing Specialist

About Retaaza
Retaaza is a B Corp and social enterprise reimagining how local food reaches people and communities. We create stronger markets for farmers while making fresh, high-quality food more accessible through corporate programs, community markets, brand experiences, wholesale distribution, food-access initiatives, and other innovative models.

Our work happens where food, people, place, and purpose come together. From a corporate activation at an Atlanta workplace to a neighborhood market or community event, every Retaaza experience is an opportunity to introduce people to great local food, tell the stories of the people who grow it, and build a more connected regional food system.

About the Role
Retaaza is looking for a Field Marketing Specialist who enjoys interacting with people, creating engaging experiences, and bringing a brand to life in the real world. This is an ideal opportunity for someone with experience in field marketing, experiential marketing, brand activations, events, trade shows, retail experiences, hospitality, promotions, or customer engagement who prefers being out in the field rather than sitting behind a desk.

As a Field Marketing Specialist, you'll execute Retaaza's corporate activations, pop-up markets, community events, farm stands, and other live experiences throughout metro Atlanta. You'll be one of the primary faces of Retaaza in the field - creating welcoming environments, engaging customers, merchandising products, sharing our story, operating markets, and making sure each activation represents the Retaaza brand well.

This is a highly active, hands-on position. You'll work from established activation plans and standards while using your judgment to make each experience engaging, polished, organized, and successful.

That also means being willing to roll up your sleeves. You'll help prepare products and activation materials, load vehicles, set up displays, move produce, operate point-of-sale systems, break down equipment, and return everything at the end of an activation. If you enjoy the energy of live events, like meeting new people, notice the details that make an experience feel special, and would rather be where the action is than behind a desk all day, this role may be for you.

Execute Retaaza Activations & Experiences

• Execute assigned corporate activations, community events, pop-up markets, farm stands, and other Retaaza field programs.
• Review activation details, schedules, products, equipment, signage, promotional materials, and other requirements before each event.
• Prepare, organize, load, and transport fresh produce, products, displays, signage, point-of-sale equipment, tents, tables, and other activation materials.
• Drive either your personal vehicle (with mileage reimbursed) or a Retaaza company vehicle to activation locations throughout metro Atlanta.
• Set up products, displays, signage, and experiential elements according to Retaaza brand and activation standards.
• Execute established activation plans while adapting to real-time conditions and customer needs.
• Keep activation spaces organized, clean, safe, stocked, attractive, and customer-ready throughout the experience.
• Break down and pack activation materials at the conclusion of events.
• Return and properly check in products, equipment, and materials; complete required post-activation reporting; and leave vehicles and activation assets clean, organized, and ready for their next use.

Bring the Retaaza Brand to Life
You'll often be the person customers associate with Retaaza, so how you engage people matters.

• Serve as a friendly, knowledgeable, and enthusiastic Retaaza brand ambassador.
• Learn Retaaza's mission, products, farmers, and programs and communicate them clearly and authentically.
• Help customers connect the food they're purchasing with the farmers and producers behind it.
• Represent Retaaza professionally with corporate clients, host organizations, community partners, farmers, vendors, and other stakeholders.
• Support experiential activities such as product sampling, demonstrations, educational activities, giveaways, promotions, and lead collection.

Experience We're Looking For
We are particularly interested in candidates with experience in one or more of the following:

• Field marketing
• Experiential marketing
• Brand activations or brand ambassador programs
• Event marketing
• Trade shows, festivals, conferences, or live events
• Retail marketing or visual merchandising
• Hospitality or guest experience
• Farmers markets or food events

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