Brand Marketing Manager; Cinnabon Job Atlanta area,Georgia USA,Marketing / Advertising / PR

Position: Brand Marketing Manager (Cinnabon)

Ensure marketing initiatives align with growth strategy, brand positioning and audience persona.
Contribute brand, consumer and performance insights to recommendations on positioning, pricing, value and portfolio strategy.
Support long-range strategic planning sessions and annual marketing planning.
National Calendar Development
- Partner with Director Brand Marketing to build the annual brand calendar of loyalty brand days, brand and cultural/holiday moments, including offer constructs and loyalty mechanics that drive repeat visits.
- Partner with Brand Channels Manager to integrate initiatives that expand access through delivery, catering and online ordering.
- Partner with Local Marketing Manager to translate national campaigns into local opportunities.
Business Performance Management
- Track sales, traffic, average check and profitability by venue type (mall, non-traditional, co-branded) to identify key trends, performance gaps and growth opportunities.
- Translate business performance into actionable recommendations and business impact.
- Understand franchisee unit level economics and assess how marketing programs affect bakery operational complexity, margin, and profitability.
- Support Director Brand Marketing partnering with Finance and Analytics to design test-and-learn programs with clear success criteria and lead post-program analysis, applying key learnings to future programs.
- Support bi-weekly, monthly and quarterly business reviews.
Consumer, Category & Competitive Insights
- Analyze consumer research, guest experience data and marketplace trends to inform brand and marketing decisions, with a focus on barriers that keep brand love from turning into visits.
- Monitor competitor pricing, LTOs, flavor rotations, value offers and promotions across the sweet treat, bakery and specialty beverage set and identify brand recommendations.
- Assist Director Brand Marketing with evaluation and activation of brand partnerships and collaborations based on brand fit, consumer relevance and business objectives.
Partner with Menu Innovation Manager to bring consumer insights and brand lens to new products, including LTO and core menu platforms, from concept through test.
Provide brand and marketing input on business cases and support Menu Innovation Manager with coordinating launch readiness efforts across functions.
Assist with post-launch performance tracking and share out of learnings.
In-Bakery Marketing
- Own the development and execution of POP and menu board materials supporting campaigns and brand initiatives, adapting programs across Cinnabon’s formats (mall bakeries, kiosks, travel and co-branded units) and their differing footprints and constraints.
- Brief creative teams and review materials for brand alignment, product accuracy, pricing and legal requirements.
- Manage production, budgets, pack-out schedules and on-time deployment of marketing materials.
- Partner with Operations and Training to develop clear franchisee communications outlining campaign, POP, menu board timing, materials and execution requirements.
Production & Shoot Support
- Coordinate in-bakery and product shoots from planning through final asset delivery, including timelines, budgets and production needs.
- Attend shoots to ensure brand standards, product accuracy, craveable yet realistic food styling and visual guidelines are upheld.
- Manage post-production, including selects, retouching and final asset delivery.
Campaign Development Partnership with IMC
- Provide strategic inputs into business briefs, including business objectives, target consumer, product priorities and key messaging.
- Review creative and campaign elements for strategic and brand alignment.
- Ensure the in-bakery experience is integrated with and reinforces the broader campaign.
- Partner with IMC…