Marketing Manager

Job Title Marketing Manager

Job Description Summary Manager is responsible for leading a team of Marketing Specialists and Senior Marketing Specialists in the development and execution of strategic property marketing programs for Brokerage Teams and Investor Clients. Working in partnership with Property Marketing COE leadership, Design, Content, Web/Video, and other marketing partners, the Marketing Manager provides day-to-day leadership, coaching, workload management, and strategic guidance to ensure the team delivers timely, consistent, and high-quality marketing solutions.

This role serves as both a people leader and senior marketing advisor, helping team members translate business objectives into thoughtful marketing strategies while building strong relationships with brokerage professionals, clients, and cross-functional partners. The Marketing Manager is also responsible for driving operational excellence, team accountability, process adoption, and continuous improvement across the Property Marketing COE. We are looking for an organized, strategic, and highly motivated leader who has strong marketing expertise, enjoys developing people, and thrives in a fast-paced, collaborative, and entrepreneurial sales environment.

Job Description Responsibilities:

Team Leadership & Development Lead and manage a team of approximately 5–8 Marketing Specialists and Senior Marketing Specialists, providing day-to-day leadership, coaching, mentorship, and performance management.

Establish clear expectations and accountability while creating an environment that supports collaboration, professional growth, and high performance.

Understand the individual strengths, development opportunities, and career goals of team members and provide meaningful coaching and stretch opportunities.

Conduct regular one-on-ones, provide ongoing feedback, support performance reviews, and address performance or behavioral concerns when necessary.

Support onboarding and training of new team members and reinforce Property Marketing COE processes, tools, standards, and best practices.

Identify opportunities to strengthen the team's marketing expertise, strategic thinking, project management, client service, and communication skills.

Foster a collaborative team culture that encourages knowledge sharing, problem solving, and partnership across markets and disciplines.

Marketing Strategy & Client Service Serve as a senior marketing resource and strategic advisor to Marketing Specialists, Brokerage Teams, and key stakeholders.

Guide the development of property marketing strategies that align with client objectives, target audiences, positioning, and overall business goals.

Help team members translate complex property information, market dynamics, and brokerage objectives into clear and compelling marketing strategies and campaigns.

Provide strategic oversight for high-profile, complex, or sensitive assignments and step in to support client and brokerage conversations when appropriate.

Build and maintain strong relationships with Brokerage Teams and key stakeholders, proactively identifying opportunities to improve service and strengthen partnerships.

Coach team members on effectively managing broker and client expectations, navigating difficult conversations, and providing thoughtful marketing recommendations rather than simply executing requests.

Ensure marketing recommendations and deliverables consistently reflect a high standard of quality and reinforce Cushman & Wakefield's brand and market position.

Operations & Workflow Management Partner with National Property Marketing COE leadership to develop, implement, and continuously improve best practices that support operational excellence and a scalable, effective marketing model.

Oversee team workload and resource allocation, balancing priorities and assignments based on project complexity, deadlines, capacity, and individual team member strengths.

Monitor project activity, deadlines, and workload to proactively identify capacity challenges, project risks, or service issues.

Ensure team members consistently follow established workflows, project management practices, service-level expectations, and Property Marketing COE processes.

Use project management tools, reporting, and team data to understand workload, productivity, resource needs, and opportunities for improvement.

Maintain clear communication with leadership regarding team capacity, performance, emerging challenges, and resource needs.

Identify recurring workflow or…