Sr. Manager, Retail Marketing

Sr. Manager, Retail Marketing page is loaded## Sr. Manager, Retail Marketing locations:
Atlanta, GAtime type:
Full time posted on:
Posted Todayjob requisition :
JR50149
** Serving the needs of all families with young children,
** Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, Osh Kosh B’gosh, Skip Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
** HOW YOU’LL MAKE AN IMPACT:
** At Carter’s Inc., we’re passionate about helping families celebrate life’s most important milestones. We’re looking for a Senior Manager, Retail Marketing to lead consumer-facing marketing initiatives that bring our brands to life across Carter’s stores, outlets, and omni-retail channels. This role will focus on setting the long-term vision of Retail Marketing while leading a team focused on elevating our brand, driving in-store experiences, driving traffic, and creating meaningful connections with parents and families.

The ideal candidate has a strong background in corporate retail marketing, thrives in fast-paced environments, and brings both strategic, innovative vision and executional excellence.
50% - Retail Strategy & Planning
* Proven ability to develop and lead a holistic retail marketing vision and strategy including long-range planning, not just promotional or seasonal calendars, but multi-season roadmaps that connect brand ambition to business growth targets.
* Deep consumer segmentation understanding - connects brand, behavior, and buying patterns into actionable, industry leading retail experiences.
* Omnichannel orchestration - knows how to create cohesion between retail, digital, and wholesale channels so that each reinforces the brand and drives total enterprise growth.
* Demonstrated experience modernizing the in-store and retail marketing experience (e.g., digital integration, experiential retail, personalization) in support of driving store traffic.
30% - Campaign Development & Execution
* Lead the team in developing and executing of integrated retail campaigns, from in-store promotions and retail brand, to services, loyalty programs, and events that help drive store traffic.
* Ensure Carter’s stores deliver a consistent, consumer-first experience that inspires parents and families while driving conversion.
* Ability to localize and scale - can develop frameworks that maintain global brand consistency while allowing for local consumer and retail nuances.
20% - Cross-Functional Leadership
* Collaborate closely with Integrated Brand Marketing, Creative, Digital, Media, PR and Store Operations to deliver cohesive omni-channel campaigns.
* Executive-level storytelling – demonstrated ability to synthesize performance and analytics and translate into actionable retail marketing investments and show measurable ROI.
* Supporting team in managing agency and vendor relationships to ensure high-quality creative and timely execution.## WE’D LOVE TO HEAR FROM YOU IF:

Must have:
* 8+ years of corporate retail marketing experience, ideally with apparel, family lifestyle, or consumer brands.
* Proven success building and developing seasonless retail brand strategies that can translate into seasonal retail marketing campaigns that drive measurable results.
* Creative thinker who pushes for new ways to express brand storytelling in physical environments.
* Balances instinct and analytics - makes bold creative bets but backs them with evidence and learning loops.
* Drives brand distinction - can articulate what makes the retail experience uniquely ownable versus competitors, and embeds that in every campaign.
* Deep understanding of the omni-channel consumer journey and the role of retail in brand building.
* Strong leadership and team management skills with a passion for coaching and developing talent.
* Excellent communicator with the ability to influence cross-functional partners and senior leadership.
** OUR TEAM MEMBERS:
*** Lead Courageously:
Have a strong sense of personal…