Sr. Manager, Retail Marketing

** Serving the needs of all families with young children,
** Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, Osh Kosh B'gosh, Skip
* Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

** HOW YOU'LL MAKE AN IMPACT:*
* At Carter's Inc., we're passionate about helping families celebrate life's most important milestones. We're looking for a Senior Manager, Retail Marketing to lead consumer-facing marketing initiatives that bring our brands to life across Carter's stores, outlets, and omni-retail channels. This role will focus on setting the long-term vision of Retail Marketing while leading a team focused on elevating our brand, driving in-store experiences, driving traffic, and creating meaningful connections with parents and families.

The ideal candidate has a strong background in corporate retail marketing, thrives in fast-paced environments, and brings both strategic, innovative vision and executional excellence.

50% - Retail Strategy & Planning

+ Proven ability to develop and lead a holistic retail marketing vision and strategy including long-range planning, not just promotional or seasonal calendars, but multi-season roadmaps that connect brand ambition to business growth targets.

+ Deep consumer segmentation understanding - connects brand, behavior, and buying patterns into actionable, industry leading retail experiences.

+ Omnichannel orchestration - knows how to create cohesion between retail, digital, and wholesale channels so that each reinforces the brand and drives total enterprise growth.

+ Demonstrated experience modernizing the in-store and retail marketing experience (e.g., digital integration, experiential retail, personalization) in support of driving store traffic.

30% - Campaign Development & Execution

+ Lead the team in developing and executing of integrated retail campaigns, from in-store promotions and retail brand, to services, loyalty programs, and events that help drive store traffic.

+ Ensure Carter's stores deliver a consistent, consumer-first experience that inspires parents and families while driving conversion.

+ Ability to localize and scale - can develop frameworks that maintain global brand consistency while allowing for local consumer and retail nuances.

20% - Cross-Functional Leadership

+ Collaborate closely with Integrated Brand Marketing, Creative, Digital, Media, PR and Store Operations to deliver cohesive omni-channel campaigns.

+ Executive-level storytelling - demonstrated ability to synthesize performance and analytics and translate into actionable retail marketing investments and show measurable ROI.

+ Supporting team in managing agency and vendor relationships to ensure high-quality creative and timely execution.

** WE'D LOVE TO HEAR FROM YOU IF:*
* Must have:

+ 8+ years of corporate retail marketing experience, ideally with apparel, family lifestyle, or consumer brands.

+ Proven success building and developing seasonless retail brand strategies that can translate into seasonal retail marketing campaigns that drive measurable results.

+ Creative thinker who pushes for new ways to express brand storytelling in physical environments.

+ Balances instinct and analytics - makes bold creative bets but backs them with evidence and learning loops.

+ Drives brand distinction - can articulate what makes the retail experience uniquely ownable versus competitors, and embeds that in every campaign.

+ Deep understanding of the omni-channel consumer journey and the role of retail in brand building.

+ Strong leadership and team management skills with a passion for coaching and developing talent.

+ Excellent communicator with the ability to influence cross-functional partners and senior leadership.

** OUR TEAM MEMBERS:*
* + Lead Courageously:
Have a strong sense of personal values that align with our Company values

+ Collaborates Broadly:
Build cooperation, trust, and thrive in a consensus driven environment

+ Customer Focus:
Proactiv…