Regional Sales Manager

About Bell and Howell

Bell and Howell delivers technology-driven Automation Services and Automation Solutions that help businesses optimize performance, reduce downtime, and improve customer experiences.

Our Automation Services bring a dedicated team of expert mechatronic service engineers completely covering North America and backed by our Integrated 360 advanced technology enabling remote repair, diagnostics, automated Smart Ops Dispatch and 24/7/365 technical assistance for our clients. We provide a comprehensive and certified level of support for thousands of diversified clients.

Our Automated Solutions product portfolio consists of next-generation equipment delivering best‑in‑class performance enhancing workflow efficiency and elevating customer experiences across multiple markets including retail, pharmaceuticals, packaging, mail production, e‑commerce and manufacturing - all backed by the best service in the industry.

As an Automation Solutions RSM, you will be responsible for identifying, building, and managing client relationships to drive revenue through the sale of automation and mechatronic solutions, focusing on packaging and limited selling of high‑speed mail inserting and sorting, among other solutions. You will work with regional accounts, creating sales strategies, negotiating contracts, and ensuring that high‑tech solutions meet customer needs.

You will also closely monitor market trends and collaborate with internal teams to maintain a competitive edge.

• Develop and execute sales strategies targeting automation solutions for regional clients, with a specific focus on packaging automation and high‑speed inserting
• Build, maintain, and expand a robust sales pipeline by identifying and pursuing new business opportunities, while maintaining existing accounts
• Develop, Negotiate and Close contracts to ensure revenue generation and client satisfaction.
• Provide automation solution recommendations based on client‑specific needs, ensuring products align with both current and future application requirements.
• Monitor competitors, market trends, and new products to maintain a competitive edge in automation technologies, particularly in the packaging and mailing sectors.
• Track all sales activities, client interactions, and opportunities within Salesforce or other CRM systems.
• Presents a quarterly and annual pipeline and booking plan that meets or exceeds quarterly and annual individual sales goals and business revenue targets.
• Conducts application and test materials review to ensure products meet the customer’s current and future application requirements and ensure Test Materials are available to the factory for all closed system sales.
• Resolves customers’ complaints by investigating problems, developing solutions, preparing reports, and providing recommendations.
• Collaborate with technical and regional teams to ensure clients receive the best service and product solutions.

N/A

• Strong understanding of automation solutions, particularly in packaging and mailing systems, with the ability to articulate technical product benefits.
• Excellent negotiation, persuasion, and relationship‑building skills.
• Ability to manage complex accounts and multiple stakeholders across different regions.
• Strong analytical, problem‑solving, and decision‑making skills with the ability to prioritize effectively.
• Proficiency in Microsoft Office Suite (Word, Outlook, Excel, PowerPoint) and Salesforce.
• Ability to work independently and collaborate with teams to meet sales goals.

• Bachelor’s degree or equivalent experience required.
• Minimum of 5‑7 years of experience in sales, with a focus on automation solutions, packaging systems, and mailing systems.
• Proven experience in handling large, multi‑site accounts and negotiating high‑revenue contracts.
• Familiarity with proposal development, quoting, and delivering technical sales presentations.

Approximately 50% of travel required to meet with clients and support sales efforts.

• Ability to operate office equipment…