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Outside Sales - Parts & Equipment

Job in Atlanta, Fulton County, Georgia, 30383, USA
Listing for: BW Design Group
Full Time position
Listed on 2026-01-01
Job specializations:
  • Sales
    Sales Manager, Sales Engineer
Job Description & How to Apply Below

Outside Sales - Parts & Equipment - Georgia

Cadence Technologies, a subsidiary of Barry‑Wehmiller Design Group, distributes leading process component manufacturers such as SPX, Waukesha, APV, Alfa Laval, Endress+Hauser, Rosemount, and Anderson Instruments. We support food and beverage manufacturing companies with equipment and instrumentation, delivering outstanding customer service and quick delivery times. This role focuses on developing client relationships in Georgia, providing parts and equipment solutions, and collaborating with inside sales, engineering, and service teams.

Key Responsibilities
  • Increase margins with established high‑volume customers by leveraging created value.
  • Drive top‑line revenue growth by expanding and diversifying product offerings with established customers.
  • Support the transition of DG installations to aftermarket support.
  • Achieve year‑over‑year growth with each responsible account.
  • Identify new accounts through traditional business development methods (lead sharing, cold calling, contact relationships, etc.).
  • Develop strong relationships with client decision‑makers in procurement, maintenance, engineering, and sanitation.
  • Maintain relationships with key professionals across different manufacturing facilities.
  • Analyze pain points, barriers, limitations, and capabilities of client decision‑makers to pinpoint value creation opportunities.
  • Collaborate with inside sales team through lead sharing and strategic support.
  • Implement aggressive pricing strategies to capture new product lines and displace competition.
  • Identify innovative strategies to harvest value by selling above list price.
  • Promote and sell Cadence services (pump, valves, homogenizers, Votators, etc.).
  • Contribute insight into opportunities to expand services offerings, focusing on low risk, easily supported options.
  • Provide industry insights on equipment and components to end users.
  • Conduct training sessions for maintenance personnel on supported products.
  • Offer technical support for products from supported manufacturers.
  • Promote and market new products or services associated with planned sales campaigns.
  • Collect feedback and gauge interest from clients.
  • Pursue leads and convert opportunities into engagements.
Qualifications
  • Proven experience in industrial equipment sales or a related field.
  • Strong understanding of manufacturing processes and equipment.
  • Excellent relationship‑building and negotiation skills.
  • Strategic thinking and ability to identify growth opportunities.
  • Technical aptitude to provide product training and support.
  • Willingness to travel and manage a diverse account portfolio.
  • Must live in the state of Georgia.
Essential Functions
  • Must be detail‑oriented with a passion for quality.
  • Ability to thrive in a fast‑paced, schedule‑driven work environment.
  • Must be hard‑working, self‑motivated and focused with a sense of urgency to meet deadlines.
  • Must have knowledge of project life cycles and project management skills.
  • Ability to read manuals and retain information on various equipment.
  • Ability to develop business processes and procedures.
  • Enjoys working closely with others.
  • Other duties as assigned.
Education & Experience
  • Associate’s degree; bachelor’s degree is a plus.
  • Experience working with service technicians on capital equipment.
  • Relevant sanitary process industry knowledge is a plus.
Travel

80% to 100% regional travel to customer facilities, manufacturer training, and general client support.

Location

Georgia - Remote

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Sales and Business Development

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