VP of Sales

Vice President of Sales | Enterprise (Remote in GA, FL, TN, NC, SC, KY)
About Us

Soft Wave TRT is a fast‑growing medical device company revolutionizing regenerative medicine with FDA‑cleared shockwave therapy devices used by top healthcare providers nationwide.

Scale Soft Wave from $45M to $100M while building an accountable, high‑performing sales organization that wins across cash‑pay chiropractors, reimbursed provider markets, and enterprise/strategic partnerships, all powered by analytics, AI, and disciplined operating rhythms.

• Build and manage inside sales, corporate/enterprise sales, and direct field reps
• Reset culture, remove underperformers, and rebuild comp with CEO/CFO
• Lead the shift from transactional selling to LTV‑focused revenue models
• Drive provider activation, utilization, and retention
• Execute with AI‑enabled precision across forecasting, funnel management, and rep analytics

• Scale Revenue to $100M
• Create the roadmap and operating model to double revenue within two years
• Increase productivity per rep, expand enterprise pipeline, and grow activation‑driven recurring revenue
• Lead and rebuild the Sales Organization
• Build and manage inside sales, enterprise/corporate programs, and direct reps
• Reset expectations, enforce performance discipline, and remove underperformers quickly
• Redesign comp plans to align behaviors with LTV, activation, and recurring revenue
• Digital Lead Conversion & Inside Sales Buildout
• Convert 50%+ of demand coming from Google/Meta into qualified, sales‑ready opportunities
• Build a high‑velocity inside sales team with response SLAs, scoring, and AI‑assisted workflows
• Enterprise & Corporate Expansion
• Establish the enterprise function across multi‑clinic groups, MSOs, DSOs, sports organizations, large provider groups
• Lead strategic negotiations and develop scalable programs that drive long‑term value
• Pipeline, Forecasting & AI‑Driven Sales Operations
• Implement rigorous pipeline inspection and forecasting discipline
• Leverage AI tools for rep performance scoring, coaching triggers, conversion modeling, and accuracy improvement
• Provider Activation, Utilization & Retention
• Ensure every new provider is fully activated and achieving expected patient volume
• Increase recurring revenue per device and raise the average provider LTV
• Reimbursement Collaboration
• Collaborate with reimbursement leaders on CPT code strategies, coverage pathways, and medical economics messaging

• 10+ years in medical device/med‑tech with cash‑pay + reimbursed markets
• Experience standing up inside sales and enterprise sales
• Ability to drive cultural transformation and enforce performance standards
• Strong command of funnel math, forecasting, analytics, and AI tools
• Experience with compensation plan architecture and multi‑channel models

• Atlanta‑based or willing to relocate
• Experience selling capital equipment or regenerative technologies
• Understanding of CPT coding, payer economics, and reimbursement frameworks

• Builder‑operator hybrid
• Proven track record scaling revenue from $30–$70M to $100M+
• Accountability champion
• Strategic thinker
• Velocity‑driven
• Analytical mindset
• High emotional intelligence

• Competitive pay
• Health, dental, and vision insurance
• Paid Holidays & PTO
• Benefits:
  Dental insurance, Health insurance, Paid sick time, Paid time off, Paid training, Vision insurance
• Location:
  
  Atlanta strongly preferred