Pro Sales Representative - Electrical - Atlanta
Listed on 2026-01-06
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Sales
Sales Development Rep/SDR, Sales Representative
Position
Purpose:
The Pro Sales Representative - Electrical works to build strong relationships with our Pro customers and executes a sales strategy to profitably grow sales for assigned accounts to support the organization's goals and increase the company’s market share. This role is responsible for managing the full sales cycle of a designated portfolio, both existing and new, by identifying sales opportunities, managing a sales pipeline, and achieving assigned sales goals and gross margin targets.
The Pro Sales Representative - Electrical drives sales growth by proactively prospecting and engaging both new and existing B2B customers through high outbound activity, including cold calls, outreach initiatives. The Pro Sales Representative is also responsible for negotiating projects, developing tailored solutions to meet customer needs, closing sales, and resolving issues effectively and in a timely manner. The Pro Sales Representative must demonstrate broad product and services knowledge and utilize comprehensive business acumen and a knowledge of other functional departments to support the growth of their portfolio and effectively collaborate with cross‑functional partners.
10% – Customer Review and Development – Engage with sales leadership to review sales calls, provide account insights and sales plan opportunities with manager. Participate in training sessions focused on product knowledge (including, but not limited to, building supplies, construction jobs, etc.), process improvements, and strategic initiatives.
30% – Inbound Customer Engagement and Sales Growth – Resolve order and delivery issues with a professional support team. Resolve customer challenges by investigating problems and developing sustainable and scalable solutions in collaboration with the in‑store Pro Sales teams and Pro Support team. Transact and tender, when necessary, with a professional support team. Follow‑up on completed orders for feedback.
60% – Outbound Customer Engagement and Sales Growth – Research accounts, identify key players and generate interest. Achieve prospecting and sales goals effectively and consistently by proactively adjusting to market changes, closing sales and achieving sales plan. Source new sales opportunities through ongoing prospecting via inbound lead follow‑up and outbound warm/hot and cold calling. Drive incremental sales growth with assigned customer portfolio.
Execute sales strategy by introducing both new and existing customers to our current capabilities, ensuring they understand how these solutions align with their specific needs. Strategically build and maintain strong customer relationships to foster long‑term partnerships by understanding and anticipating customer needs, offering custom solutions while effectively communicating competitive strengths. Effectively communicate competitive strengths and develop strategic goals to acquire incremental business.
Manager / Direct Reports:
This Position typically reports to the Pro Sales Representative Manager.
This Position has 0 Direct Reports.
- Typically requires overnight travel less than 5% of the time.
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- Must be 18 years of age or older.
- Must be legally permitted to work in the United States.
- Working knowledge of Microsoft Office Suite.
- Working knowledge of presentation software (e.g., Microsoft PowerPoint).
- Demonstrated ability to collaborate and work effectively with cross‑functional teams.
- Demonstrated project management skills.
- Ability to negotiate, handle complaints, settle disputes, and resolve grievances with both internal and external customers.
- Excellent written and verbal communication skills.
- Retail, proven inside sales or telephone sales experience.
- Experience working with or similar CRM.
- Understanding and application of…
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