Director, National Accounts; Market Access

Director, National Accounts (Market Access)

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Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better. Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives.

Our iconic brand is built on the deep trust and loyalty of our customers established over our 170‑year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Through depth and breadth of customer and industry knowledge, the Director, National Accounts will be responsible for aiding in the development of Strategic Markets Division (SMD) sales and marketing initiatives, contract strategies, and pull‑through programs for large strategic accounts. By participating in the development of these programs it is also the expectation that the National Account Director will take responsibility for communication, facilitation and implementation with these key customers.

These efforts will be directed specifically with the intent to position Bausch + Lomb Pharmaceutical products favorably on MCO formularies. Special emphasis and attention will be required to maximize profitability. Markets identified as potentially within the scope of this position include HMO’s, PPO’s, EPO’s, PBM’s, GPO’s, Government (VA/DOD), Mail Order, Medicaid/Medicare and Chain Drugs Stores. The position requires broad knowledge of the insurance market, U.S. Healthcare delivery, prescription reimbursement and financial mechanisms.

• Utilize a high level of influence within Strategic Markets with key decision makers to create a basis to enhance current and future business opportunities; apply learnings across disciplines to improve Bausch + Lomb Pharmaceuticals market positions.
• Manage customer relationships with National PBM and GPO customers along with select regional direct contracted accounts.
• Collaborate with Patient Services, Contracting, Pricing, Payer Marketing and trade organizations on comprehensive strategies and tactics aligned to business objectives.
• Identify opportunities and apply sound business practices to effect appropriate changes to issues affecting Managed Markets including contracting, formulary access, product distribution, Medicaid/Medicare, Chain Drug Store stocking & services, and Government Selling (VA/DOD).
• Develop detailed and compelling proposals for plan level contracting strategies within assigned geographies, including financial analyses (sales+/-, Medicaid impact, market share), market research, and competitive response and intelligence overviews; facilitate approval of these proposals and sell the proposal to the customer.
• Collaborate with Sales Team Leadership and Marketing on ensuring access and reimbursement engrained into strategic viewpoint.
• Build strong‑networked relationships with customers, Trade Organizations, Professional Organizations, and other influential groups specific to the market segment.
• Maintain a strong knowledge and ethical standard with regard to healthcare laws and regulations.
• Lead communication initiative between Sales Management at the geographic level to ensure Territory Managers and their supervisors maintain an appropriate level of customer awareness and account messages.
• Proactively assist VP in the development of departmental business initiatives, including business plans, pull‑through initiatives, account selling strategies, clinical and/or outcome trials, marketing research opportunities, national contract strategy, and…