Lead, Account-Based Marketing Strategy; ABX

Position: Lead, Account-Based Marketing Strategy (ABX)
Job Title Lead, Account-Based Marketing Strategy (ABX)

Job Description Sage is scaling a more coordinated account-based growth motion across our U.S. product portfolio, including Sage Intacct, Sage X3, and Sage CRE. In this role you'll help define how we prioritize target accounts, engage buying groups, align Marketing and Sales Development, measure account progression, and improve pipeline quality across key growth markets.

At Sage, ABX refers to the coordinated account-based motion across Marketing, Sales Development, Sales, Data, Digital, and Campaigns - from account prioritization and buying-group engagement to funnel health, opportunity creation, pipeline quality, and revenue impact.

Reporting to a Senior Director, you'll lead the ABX strategy and operating model that helps teams focus on the right accounts, understand where accounts are progressing or stalling, and make the changes needed to improve account engagement, opportunity creation, pipeline quality, and revenue outcomes.

Activation is owned by another dedicated ABM role. Your focus is the broader ABX strategy that ensures those investments and related account-based motions are connected to clear account priorities, stronger funnel insight, coordinated cross-functional support, and measurable pipeline outcomes.

This is a strong fit for a strategic, analytical B2B SaaS marketer who has already led account-based strategy and knows how to connect account selection, buying-group engagement, funnel insight, Sales Development alignment, and performance measurement to pipeline outcomes. You will diagnose what is working, identify where the motion is breaking down, build business cases for change, and influence teams across Marketing, Sales Development, Sales, Data, Digital, and Campaigns to improve how Sage engages and converts priority accounts.

Who is Sage & Why Join?
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

• Join a global B2B SaaS company with the scale, customer base, and investment to make ABX a meaningful growth lever - not a side initiative.

• Step into a role with genuine opportunity to shape and mature Sage’s U.S. account-based approach as the model continues to evolve.

• Work on high-priority products and growth markets where your impact can be visible across Marketing, Sales, pipeline, and revenue.

Location Requirement:
Hybrid; 3 days per week from either our Atlanta or Austin office.

Key Responsibilities

Key Responsibilities:

• Own the account-based experience (ABX) strategy across Sage Intacct, X3, and CRE in the U.S., defining priority account motions, account plays, cross-functional orchestration, and success measures tied to pipeline and revenue outcomes.

• Define how priority accounts and buying groups should be identified, segmented, prioritized, and engaged based on account fit, intent, engagement, buying stage, and business opportunity.

• Partner closely with the ABM activation to ensure media strategy, audience targeting, account prioritization, and campaign activation align to the broader ABX strategy and account journey.

• Partner with Data Strategy and Analytics to establish actionable target-account views, strengthen account-level measurement, monitor progression, and improve visibility into where accounts are advancing or stalling.

• Partner with XDR and Sales leadership to strengthen coordinated account follow-up, sales engagement, handoffs, and feedback loops across Marketing and Sales Development.

• Monitor ABX performance across products using account engagement, buying-group coverage, account progression,…