Sales & Marketing Representative; Senior Care Advocate

The Sales & Marketing Representative (Senior Care Advocate) is a key position responsible for driving business growth by establishing and maintaining referral relationships within the healthcare and senior services industry. Reporting to the Owner/Director of Operations, this individual will focus on marketing Always Best Care’s in home care and assisted living placement services to healthcare providers, including case managers, social workers, discharge planners, and senior living facilities.

The Senior Care Advocate will be a proactive presence in the local community, attending networking events and establishing partnerships with healthcare organizations to generate referrals.

Thisisafield based role, with an equal focus on in home care and assisted living placement referral activities. The ideal candidate will be an articulate, professional, and persuasive communicator who is at ease representing our services to both professional audiences and families in need of care.

Outreach, Relationships,and Customer Service:

• Buildandnurturelong-lastingrelationshipswithhealthcareproviderssuchashospitals,skillednursingfacilities,rehab centers,homehealthagencies,andseniorcenterstogeneratereferralsforin-homecareandassisted living placement.
• Identify,research,andprequalifypotentialreferralsourcesandaccounts.
• Meet with professional referral sources/decision makers in person, with a target of 40 to 50 accounts per week, to promote Always Best Care services and demonstrate value.
• Followuponleadsandprospectiveclientinquiriesinatimelymanner,conductinginitialintakecallsand scheduling assessments for prospective clients.
• Createanddeliverpersonalizedserviceproposalsandassistclientsinexploringoptionsforassistedlivingplacements,includingtoursofseniorcommunitiesandadultfamilyhomes.
• Connectprospectiveclientswithadditionalresourcesandsupporttohelpthemachievetheirgoals.

Community-Based Outside Sales Efforts:

• Represent Always Best Careatsenior -focusednetworkingevents,community gatherings,and professional meetings.
• Conductpresentationsandstaffin-servicesforhealthcareprofessionalsandcommunitygroups.
• Participateinhealthfairs,awareness days,andotherrelevantcommunityeventstopromotethe
  
  Always
  
  Best Carebrand.

Activity Targets and Tracking:

• Maintainaccuraterecordsofallreferralsourcesandsalesactivitiesinthecompany’sCRMsystem.
• Provideweeklysalesreportstothe Owner/Director of Operations,discussing progress,challenges, successes,andnewbusinessopportunities.
• Participateinregularsalesmeetingstoreviewperformanceagainsttargets,setnewgoals,andstrategizeforcontinued agency growth.
• Ensuresalesactivitiesalignwiththemarketingbudgetandmeetoveralldepartmentalgoals.

Teamwork:

• Workcloselywiththeoperationsandcaremanagementteamstoensuresmoothtransitionsfornewclients.
• Collaborateonsalesandmarketingstrategiestostrengthencommunityoutreachandbuildstrategic partnerships.
• Assistwithtrainingnewteammembersandoccasionallyintroducecaregiverstoclients.
• Demonstrateacollaborativeandteam-oriented approach,participatinginongoingoperationaland procedural improvements.

This position requires some combination of sales and marketing, senior services, social work and/orotherhealthcareexperience.

Requiredskillsandqualifications:

• Minimumoftwoyearsofexperienceinsalesandmarketingwithhealthcareorseniorservicesexperiencepreferred
• Exceptionalinterpersonalskills—abilitytointeractwithawiderangeofpersonalitystylesinavarietyof personal and professional settings
• Excellent planning,follow-up,andorganizationalskills
• Strongpresentationskills
• Provensalesandmarketingresults,including closing/askingforbusiness
• Creativeandself-drivenwiththeabilitytosolveproblemsandapplysoundjudgment
• Experienceworkinginasmallteamenvironmentand/orstart-up
• Comfortablewithambiguityandbuilding/contin…