Assistant Store Manager, Retail Sales

As the Department Manager of Retail Sales you’ll lead the strategy, performance, and execution of the store’s customer-facing sales experience. Reporting to the General Manager, you’ll own key performance metrics across conversion, revenue, and customer satisfaction, driving the floor’s daily energy and long-term growth. Your leadership will be essential in building a high-performance selling culture that empowers teams, enhances engagement, and delivers seamless, consultative shopping experiences.

As the Department Manager of Retail Sales you’ll lead the strategy, performance, and execution of the store’s customer-facing sales experience. Reporting to the General Manager, you’ll own key performance metrics across conversion, revenue, and customer satisfaction, driving the floor’s daily energy and long-term growth. Your leadership will be essential in building a high-performance selling culture that empowers teams, enhances engagement, and delivers seamless, consultative shopping experiences.

You’ll be a cross-functional leader: collaborating with Visual, Asset Protection, Talent, Design, and Operations to ensure the sales floor is staffed, trained, motivated, and ready to exceed goals every day. The ideal candidate combines deep retail sales experience, strong business acumen, and a passion for developing people to build a culture of excellence and accountability.

• Own Sales Strategy & Execution:
  Define and execute plans to drive conversion, AOV, UPT, and revenue goals while delivering a premium in-store shopping experience.
• Lead & Develop the Sales Team:
  Directly manage ASMs, Senior Specialists, and Sales Associates, training, coaching, and building clear pathways to performance and growth.
• Drive KPI Accountability:
  Leverage dashboards, tools, and CRM data to set clear expectations, deliver impactful feedback, and adjust strategies in real time.
• Champion Selling Excellence:
  Set the bar on the sales floor, modeling best-in-class consultative selling and ensuring consistent customer engagement.
• Elevate Communication:
  Host team huddles, performance reviews, and one-on-one coaching sessions that align teams, build trust, and drive momentum.
• Enhance Customer
  
  Experience:
  
  Ensure the team delivers personalized, thoughtful, and solutions-based service that builds loyalty and earns repeat visits.
• Partner Across Functions:
  Collaborate with peers in Visual, Logistics, Talent, and Design to maintain high operational standards and cohesive customer journeys.
• Recognize & Motivate:
  Create a culture of feedback and celebration where wins are shared, energy stays high, and top performers are recognized.
• Support Change & Innovation:
  Lead adoption of new tools, processes, or pilots with enthusiasm, providing feedback to iterate and improve.
• Model Operational Discipline:
  Oversee scheduling, floor coverage, and opening/closing duties while ensuring alignment to compliance, safety, and company policy.
• Operate as “One Team”:
  You will support Wayfair’s total store goals by cross-training across key store functions, including sales and back-of-house operations. You'll flex where needed to support customers, teammates, store needs and peak business periods.

• Leadership
  
  Experience:
  
  3–5 years leading retail sales teams of 20+, ideally in high-volume or specialty environments (home goods, design, lifestyle brands preferred).
• Sales & Customer Acumen:
  Deep understanding of conversion metrics, selling strategies, and customer needs paired with a natural ability to coach others to excel.
• Results-Driven Mindset:
  You’re energized by hitting and exceeding KPIs and have a track record of operationalizing performance expectations.
• Product…