Market Development Manager

South Atlanta , Georgia 30315 , United States

Charlotte , North Carolina 28202 , United States

Full-time

Title:
Market Development Manager

Type: Full-Time, Exempt

Reports To: Director of Sales, Business Development

Date Modified: 05/2026

Carolina Handling, a Raymond Dealer, is one of the largest automation systems integrators in the world. We specialize in providing turnkey solutions for warehouses, distribution centers, and manufacturers. Our product and solutions offerings allow our customers to move material faster and more efficient by implementing automation equipment and technologies including…

• Material Handling Equipment, Parts, and Service
• Automated Mobile Robots
• Vision guided vehicles and automated guided vehicles
• High Density Storage Solutions including ASRS, Robotic Goods to Person and Shuttle Systems
• WMS/WES/WCS solutions and Software
• Intralogistics Solutions and Automation including Conveyor and High-Speed Sortation

Job Summary The Market Development Manager is responsible for identifying and developing early-stage business opportunities across the Southeast by building strategic market intelligence and cultivating influential industry relationships. This role partners closely with Sales, Operations, and Marketing to proactively identify companies entering, expanding, or investing within the region. Through engagement with economic development organizations, industrial real estate professionals, developers, contractors, and site selection consultants, the Market Development Manager creates qualified growth opportunities and strengthens Carolina Handling’s market presence across key verticals and target geographies.

• Build and maintain relationships with economic development organizations in all five states
• Develop preferred-partner relationships with top industrial real estate developers and tenant-rep brokers
• Establish connections with the leading industrial general contractors operating in the territory
• Engage site selectors and location consultants who advise companies choosing South East locations

• Monitor building permit activity across target counties for industrial construction >40,000 sq ft
• Track job postings in target states for warehouse, DC, logistics, and operations leadership roles
• Follow economic development announcements, incentive packages, and site selection news across NC, SC, GA, AL, and FL Panhandle
• Monitor trade press for target verticals: e-commerce/fulfillment, automotive, advanced manufacturing, food & beverage, and 3PLs
• Track industrial real estate lease transactions and spec building absorption in target markets
• Log all signals and prospects in CRM with source, company profile, estimated timeline, square footage, and vertical classification
• Qualify prospects against ideal customer profile before passing to sales team
• Facilitate warm introductions from network contacts to qualified prospects
• Maintain active BD pipeline with a target of 20+ qualified opportunities at any given time
• Deliver weekly intelligence briefing to sales leadership summarizing new signals, pipeline updates, and network activity

• Represent the company at economic development events, industrial real estate conferences, and vertical trade shows
• Co-host facility planning events or educational sessions with ED organizations and GC partners
• Develop and maintain a BD leave-behind: one-page positioning as the Southeast's material handling resource
• Collaborate with marketing on case studies and content relevant to target verticals

All potential hires are subject to pre-employment checks which include but are not limited to background checks, drug screenings, and motor vehicle record checks.

• College degree or equivalent experience preferred.
• 3-5 years of experience in business development, economic development, commercial real estate, industrial sales, or closely related field
• Strong understanding of the industrial real estate markek and/or economic development ecosystem in the Southeast
• Proficient in Microsoft Office products including MS Project, Word, Excel, PowerPoint, and Outlook.
• Good written and verbal communication skills.
• Ability to work independently with minimal supervision and in a team environment.
• Adept at assimilating and disseminating information in a professional manner.
• Demonstrate a team approach and work with others in pursuing common goals.
• Demonstrate analytical and problem-solving skills.
• Demonstrate…