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Sales Specialist - Automation

Job in Atlanta, Fulton County, Georgia, 30301, USA
Listing for: ABB
Full Time position
Listed on 2026-10-23
Job specializations:
  • Sales
    Sales Engineer, Industrial Sales, Business Development, Technical Sales
Job Description & How to Apply Below
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Regional Sales Manager - North America East__B&R Industrial Automation, a segment of ABB’s Automation Business, is hiring for a Business Development Engineer to drive new business and market penetration in North America, specifically on the Eastern part of the United States. The Business Development Engineer will play an integral role in identifying untapped markets and growing the customer base in the territory.

Your

Role and Responsibilities:

Grow sales of B&R's complete product range in the territory by working on new and existing sales opportunities Identify, define, and develop the best technical solution and strategy for customer applications Hold in-depth technical presentations and discussions with the customers Expand customer base through the development and execution of a Target Account Business Plan Develop market intelligence and document this knowledge in B&R’s CRM system (Customer Relationship Management) system Work with Marketing, Business Development, and other resources to promote sales efforts

Attend trade shows to seek out potential customers and to represent B&R at these shows; attend yearly sales meetings and workshops

Increase sales with existing customers through exceptional sales support as well as the introduction of new products and services

Additional duties as assigned Our Team Dynamics Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role:

Bachelors degree in Engineering (Mechatronics, Mechanical, Electrical or similar) or equivalent work experience3+ years’ relevant experience in cold-calling, technical sales, business development and lead generation; prior automation industry preferred

Experience with Machine and Motion Control desirable Ability to understand and explain technical products and solutions helpful

Travel up to 50% - 75% within territory (mostly domestic with occasional international); applicants must possess a valid passport

Applicants should possess authorization that would allow them to work permanently in the United States without sponsorship

Join the Automation Team! If you think that you have what it takes to accept this great position, we want to talk to you! What’s in it for you?

We give you the space to lead, the support to grow, and the chance to make a difference. Whether you're solving problems, building something new, or helping others succeed, your impact is real. You’ll be part of a team that values your voice and celebrates your progress.

More about usB&R Industrial Automation is a leading developer and manufacturer of control systems for the industrial automation market. The company was founded in 1979 in Eggelsberg, Austria, and specializes in a complete range of innovative Programmable Controllers, Industrial PC’s, Operator Interfaces, Servo Drives and Motion Control products. The North American subsidiary, B&R Industrial Automation Corp., was founded in 1987 in Roswell, GA, and is responsible for all North American sales activities, as well as supporting our customers with engineering and technical expertise.

B&R North America is also supported by our regional offices in Chicago, IL;
Los Angeles, CA;
Minneapolis, MN;
Boston, MA; and Milwaukee, WI; as well as Toronto and Montreal in Canada. In addition, B&R goes to market through our…
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