Director, Shopper Marketing – Convenience Retail

Responsibilities

• Lead and collaborate on shopper marketing plans with customer teams and retailers
• Develop foundational retailer marketing strategies, tactical implementations, and optimizations
• Design and execute annualized shopper marketing plans for the U.S. domestic market
• Manage the full life cycle of retailer shopper marketing programs
• Create and maintain calendarized marketing plans with objectives, KPIs, strategies, programs, and budgets
• Manage a working budget of approximately $2M or more, including reporting, optimizations, invoice processing, and reconciliations
• Manage the media agency and drive campaign performance updates and real-time optimizations
• Serve as subject matter expert on channels, retailers, shopper segments, insights, trends, competition, and brand performance
• Build relationships with retailer counterparts and stakeholders to create opportunities and novel programming
• Steward joint planning with Corporate Marketing, Field Marketing, Sales, and Commercial teams
• Ensure seamless execution of shopper programs and provide toolkits for field teams
• Manage shopper marketing communications with internal and external stakeholders and executive leadership
• Conduct real-time metric audits and post-program analyses, reporting insights, learnings, best practices, and optimizations

• Bachelor’s Degree required
• Minimum 8+ years of experience in Shopper Marketing or a related discipline
• Expert knowledge and fluency with retail media network partners
• Residence within the Plano, TX or Atlanta, GA area required
• Passion for Shopper Marketing
• High energy and positive disposition
• Self-starter and proactive
• Ability to adapt and work effectively and efficiently in a decentralized, fast, complex environment
• Excellent written and verbal communication skills
• Strong stewardship traits
• Retail expertise
• Strong relationship management
• Solution-based mentality
• Professional-level proficiency with Microsoft Office, including PowerPoint, Excel, and Word
• Ability to travel approximately 25% by car and plane, including local and neighboring geographic territories
• In-person attendance at all company and business-critical meetings
• Must hold and maintain a valid driver’s license and be able to drive long distances
• Motor Vehicle Records must satisfy company standards under the Driving Policy
• Must be currently authorized to work full-time in the United States
• Must not require The Coca-Cola Company’s sponsorship for continued legal employment in the United States

Demonstrates expertise in Shopper Marketing with a focus on developing and executing marketing strategies, managing budgets, and optimizing campaign performance. Strong relationship management and communication skills are essential for collaborating with internal teams and external stakeholders.

• Shopper Marketing Expertise
• Retail Media Network Knowledge
• Budget Management
• Relationship Management
• Communication Skills

• Shopper Marketing
• Budget Management
• Campaign Optimization
• Metric Audits
• Post-Program Analysis
• Retail Strategy Development
• Tactical Implementation
• KPI Development
• Marketing Plan Execution
• Data Reporting

• Self-Starter
• Proactive
• Adaptability
• High Energy
• Positive Disposition

• Bachelor’s Degree

• Shopper Segments
• Retail Expertise
• Stakeholder Engagement
• Joint Planning
• Campaign Performance

• Microsoft Office
• Power Point
• Excel
• Word