Associate Creative Director, Website

Responsibilities

• Lead the creative direction, UX strategy, and execution for all marketing website initiatives, ensuring the site drives engagement, signups, and customer growth
• Partner closely with and mentor the web creative team to concept, design, and deliver best-in‑class user experiences across the site
• Collaborate with the Creative Director and website team to ensure seamless alignment between creative vision, marketing goals, and performance metrics
• Assist the Sr. Website Manager managing multiple web design projects simultaneously, ensuring deadlines are met and prioritizing tasks effectively with the web creative team
• Create wireframes, flow diagrams, sketches, storyboards, mockups, and high‑fidelity prototypes to communicate the current or future user experience
• Partner with Product Design and Brand Design to maintain a cohesive customer experience across the funnel
• Ensure that web designs from the web creative team are responsive, accessible, and optimized for user experience across different browsers and screen sizes
• Maintain, expand, and evolve various marketing website design systems, elevating our website visual identity and brand guidelines
• Own the implementation of the design system in Figma and partner with the Website Marketing team to ensure implementation in visual CMS (Builder.io)
• Synthesize research insights to inform design decisions and create visualizations that effectively summarize key findings
• Participate in UX and creative brainstorming workshops to help solve for key customer journeys and conversion paths

• 10-14 years of experience in interactive web design, UX, or product marketing design, ideally with a focus on conversion optimization and growth design
• A hybrid thinker: part strategist, part designer, equally comfortable discussing creative direction and conversion metrics
• Thought leadership with strong knowledge of UX processes, tools, storytelling, and best practices to apply to various kinds of products
• Ability to balance leading a team and providing individual contributions
• Extensive understanding of accessible web design
• Extensive experience in redesigning web experiences & skilled at crafting end to end customer experiences for a marketing website and at influencing cross functional teams to enable good user experiences holistically
• Extensive experience with standard design and prototyping tools, such as Figma
• Experience working with WYSIWYG website builders (Webflow, Builder.io etc.) is a plus
• Knowledgeable in mobile web, desktop web, and native design nuances
• Understanding of HTML/CSS/JavaScript and how they are used to make responsive websites
• Skilled at leveraging qualitative and quantitative data to drive decisions
• Experience working in tech and/or healthcare is preferred
• Strong portfolio of relevant work experience

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)