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Senior Manager, Digital Marketing Technology Lead
Job in
Atmore, Escambia County, Alabama, 36502, USA
Listed on 2026-02-12
Listing for:
SalaryGuide
Full Time
position Listed on 2026-02-12
Job specializations:
-
IT/Tech
Data Analyst, Data Security, Digital Marketing
Job Description & How to Apply Below
Responsibilities
- Manage, configure, and customize Nuvation’s existing martech platforms based on enterprise and functional requirements.
- Gather and translate specifications from internal teams and agencies into actionable system configurations.
- Build or adjust existing integrations and workflows within martech tools as business needs evolve.
- Help identify gaps in platform capabilities or processes and recommend scalable solutions to address current and / or future needs.
- Champion enterprise-wide adoption of martech solutions by onboarding new users and agency partners.
- Serve as the first point of contact for troubleshooting and platform governance.
- Develop and deliver training, documentation, and ongoing support to ensure effective and compliant platform use.
- Maintain a working understanding of the evolving AI and Generative Engine Optimization (GEO) landscape in pharma, including potential applications, risks, and compliance considerations, to help inform future digital and martech strategy
- Bachelor’s degree in Marketing, Communications, Journalism, Information Systems, or a related field
- 5+ years of digital marketing experience in an agency, biotechnology/healthcare or relevant corporate environment
- Demonstrated proficiency with digital marketing platforms and martech tools, including Salesforce Marketing Cloud, One Trust, Veeva, and major hosting environments (AWS, Azure, Pantheon)
- Strong hands-on experience with Google Suite analytics tools (GA4, GTM, Google Search Console)
- Experience building or managing custom integrations using third-party platforms, APIs, and JSON
- Strong understanding of data governance, privacy, and pharma-specific compliance requirements
- Highly organized, detail-oriented, and capable of managing multiple concurrent projects in a fast-paced environment
- Willingness to travel approximately once every 1–2 months
- Oncology or rare disease digital advertising experience
- Salesforce Marketing Cloud certifications
- Familiarity with MLR processes and FDA promotional requirements
- Familiarity with pharma data suppliers and data-processing limitations
- Awareness of AI applications in healthcare/pharma and emerging martech trends
- Unlimited Vacation and 10 Sick Days Annually
- Excellent Medical, Dental, and Vision Coverage
- 401K with Company Matching
Position Requirements
10+ Years
work experience
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