Marketing Manager, Product

Responsibilities

• Ownership of end-to-end messaging and positioning for platforms, solutions, products, and buyer personas
• Develop differentiated value propositions and craft compelling narratives that translate technology into customer outcomes
• Maintain messaging toolkits and ensure consistency across all marketing channels
• Conduct TAM/SAM analysis, buyer research, and competitive benchmarking to inform strategy
• Monitor market trends and provide insights to shape product roadmaps and go-to-market plans
• Lead product launch initiatives, including developing enablement assets such as playbooks, demos, and talk tracks
• Build integrated marketing and launch plans, managing budgets and timelines effectively
• Develop sales and partner enablement content to empower go-to-market teams

• Minimum of 8 years of experience in product marketing within an enterprise technology or cloud solutions company
• Strong storytelling and messaging capabilities
• Deep understanding of buyer personas, customer journeys, and competitive landscapes
• Ability to bridge technical concepts with business value
• Bachelor’s degree in a technical, marketing, or related field; additional experience may substitute for education
• Proven experience leading product launches and developing go-to-market strategies
• Excellent communication, collaboration, and stakeholder management skills
• Analytical mindset with the ability to interpret market data and derive actionable insights

• Comprehensive health, dental, and vision insurance plans
• Retirement or pension plans and performance-based incentives
• Paid Time Off (PTO), various leave options, and flexible work arrangements
• Employee stock purchase plans and restricted stock units (RSUs)
• Opportunities for professional development and continuous learning
• Inclusive and collaborative work environment that values diversity and innovation