Director, Product Marketing

Responsibilities

• Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations
• Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches
• Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution
• Roll up your sleeves to lead or support priority launches and campaigns as needed
• Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels
• Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals
• Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards
• Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation
• Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

• 10+ years of product marketing experience, with significant experience in enterprise software or platform-based products
• Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative
• Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics
• Exceptional ability to craft positioning and messaging that resonates with executive and buyer audiences
• Demonstrated track record of successful product launches that drove measurable business outcomes
• Comfortable operating at both strategic and tactical levels—setting vision while remaining hands‑on when needed
• Experience influencing product roadmaps through market, customer, and competitive insights
• Thrives in ambiguity and fast-paced, evolving environments

• Health, Dental, Vision benefits start on your first day
• you and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to Bright Horizons, which provides sponsored child care, back‑up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes