Business Development & Marketing Manager

Forvia, a sustainable mobility technology leader

We pioneer technology for mobility experience that matter to people.

The Business Development & Marketing Manager is responsible for defining and executing product line strategies by translating market intelligence, customer insights, regulatory requirements, and industry megatrends into strategic plans, prioritized product portfolios, and innovation roadmaps. This role drives cross-functional alignment across marketing, sales, engineering, and manufacturing to develop and deliver competitive, profitable, and customer-centric solutions that strengthen FORVIA's market position and support sustainable business growth.

The successful candidate brings a minimum of two years of experience in at least three of the following areas:
Business Development and/or Business & Strategic Planning, Product Engineering, Customer Experience, Marketing, and Sales, leveraging this diverse expertise to identify market opportunities, shape product strategies, enhance customer value, and drive commercial success.

Main Missions of the Role

Market, Customer & VOC Activities

• Maintain deep knowledge of markets, competitors, technologies, and regulatory environments impacting the product portfolio
• Analyze customer requirements, standards, and emerging trends; translate them into clear product and innovation implications
• Support business units, sales, marketing, engineering in interpreting Voice of Customer (VOC) data
• Identify and quantify market growth opportunities to support strategic and portfolio planning
• Drive innovation using a disciplined, science‑based and business‑focused risk/benefit approach
• Use internal tools & AI to develop market pricing models and internal cost structures
• Develop marketing materials and displays for technology shows and conventions with support from the Communications team

Product Strategy, Portfolio Management, & Acquisition

• Define, maintain, and communicate product roadmaps aligned with market demand, business strategy, and technology readiness
• Establish market‑based prioritization criteria for innovation and development investments
• Provide market, customer, and competitive input for innovation and acquisition milestone decisions
• Guide innovation projects to ensure functional performance, customer value, and FORVIA competitiveness

Commercial & RFQ’s Support

• Develop product positioning, value propositions, and technical‑market rationale to support RFQs
• Contribute to sales tools, product communication materials, and customer presentations
• Support value‑based pricing strategies in collaboration with sales, costing, and engineering
• Represent product line value and capabilities in customer discussions and technical‑commercial reviews

Technology Development

• Convert customer and market requirements into clear product and process objectives with technical leaders
• Support and oversee technology and manufacturing development programs to ensure expected cost, quality, and performance outcomes
• Enable effective collaboration between customer and internal project leaders during technology development

Governance, Communication & Compliance

• Provide structured and regular reporting on product line performance, roadmaps, and innovation progress
• Ensure compliance with internal policies, management standards, and Code of Ethics
• Promote collaboration, knowledge sharing, and cross‑functional alignment

Experience:

• Minimum 5 years in product development, project management, or commercial roles within automotive or mobility sectors
• Minimum 3 years in a customer‑facing role (program management, sales, or equivalent)

• Minimum of a Bachelor of Science Degree in Engineering or Business
• Minimum of 2 years of experience in three (3) or more of the following areas:
• Business Development and/or Business & Strategic Planning
• Product Engineering
• Customer Experience
• Marketing
• Sales
• Lead cross-functional teams in a highly collaborative environment
• Knowledge of manufacturing and assembly processes
• Knowledge of product development processes
• Working Knowledge of marketing, costing, and sales
• Strong written and oral…